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Making Web Conferencing as a Platform a Reality

March 02, 2018

Web conferencing is an increasingly popular medium, especially in the webinar arena. Webinars help increase brand awareness, demonstrate knowledge, and bring in revenue. Along with this professional tool, web conferencing is responsible for enhancing remote education, allowing students access to teachers and locations they would otherwise not be privy to.

The web conferencing market is estimated to grow at a 10 percent CAGR between 2016 and 2024. Additionally, the global webinar market is expected to reach $800 million by 2023, with a CAGR of 7.6 percent over seven years. North America is currently responsible for roughly 77 percent of this market with the Middle East and Africa holding strong, right behind.

So, can web conferencing be considered a platform? According to ComputerWeekly.com and an interview with PGi, this is a very real possibility. Specializing in web conferencing, unified communications, and online collaboration, PGi shared that many companies have grown frustrated with classic conferencing systems, opting for alternatives.

The main issue is attempting to connect to a web conferencing server to deliver clear and concise webinars. This can cause professional issues so what are companies looking for? It is simple: ease of access, device support flexibility, updates, and app/application additions. Basically, the companies that stay up to date with the times are the ones who will keep attracting business.

It is much like what is reinforced with audio conference calls. To ensure clarity, it requires updated phone software and if the call is being done on a mobile device, frequent upgrades for the best in call quality.

Leaders for web conferencing software include BlueJeans, WebEx, GlobalMeet, Zoom, and Skype for Business.

What web conferencing software do you use?

Edited by Maurice Nagle

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