Featured Article from Conferencing

Brands Need To Embrace Cloud-Based Video Conferencing


May 17, 2016

It’s no secret that the video conferencing industry is expanding, but do you know the numbers? According to a recent report from IDC, experts see it growing to a value of about $6.2 billion over the next four years. That’s big money by any calculation.

If your company hasn’t yet gotten on board, you might want to give it some serious consideration. In a recent post on Smart Data Collective, technology writer Sean Mallon spelled out some strong reasons why it makes sense to get in now. Among them:

The Rise of Remote Teams: “Telecommuting has transformed the global workforce,” Mallon notes. A full 20 percent of all employees are currently part of a remote team, and employers expect that figure to rise by 26 percent over the next couple of years. “The rise of remote teams has driven the need for new technology solutions to improve borderless collaboration,” he adds.

Improve Training Efficiency: “Video conferencing technology allows team leaders to train multiple employees simultaneously,” significantly reducing the cost involved.

Cut Travel Costs: “United States businesses spend approximately $274 billion on travel every year,” Mallon says, a large portion of which is allocated to internal meetings. “It is not only costly for organizations to reimburse employee travel expenses, but they also must make do without key employees while they are on the road.” Cloud-based videoconferencing can eliminate many business travel expenses.

Provide More Transparency: “Cloud-based video conferencing forces team members to be more transparent. They have a more difficult time hiding problems while engaging with leaders face-to-face,” Mallon suggests. Improving transparency by using video conferencing software makes it easier to identify problems early on and take necessary corrective action before they spiral out of control.

Keep Better Meeting Minutes: Cloud-based video conferencing tools make the recording process much simpler. Rather than delegating responsibility to a ‘minutes secretary’, you can simply archive the conversation. “Video conferencing technology also enables brands to capture nonverbal cues that would be otherwise missed,” he says.

Obviously, video conferencing is the solution for a number of ongoing problems. But in order for it to be effective, you have to actually implement it.