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Startups Can Boost Initial Growth with Video Conferencing


December 22, 2014

Startups indicate their most pressing condition within their titles: they are just beginning. While some may have more capital than others, it is imperative that, within their early days of operation, they find ways to a step ahead of the competition. Even if they gain one step that is one more than the market players, which seek to take them down by simply fighting for their customers.

A recent blog post from Ping! Zine suggests that a good avenue for gaining an edge can be in the realm of communication. Videoconferencing, it says, can offer startups immediate benefits that can help them decrease costs while increasing productivity. The right business conferencing software can do more than simple consumer programs such as Skype because it can bring presence, muting, screencasting, and other advanced capabilities to the table.

“Some people will think of videoconferencing as being just like Skype,” the blog post states, “but the ability to see the person you’re talking to is where the similarities end. Video chatting among friends has been common since Yahoo Messenger was the hot app, videoconferencing is just as simple but at the same time it allows for work complexity of contact.”

What the post references is the combination of features such as rich media, voice and video sharing, and the simultaneous connection of hundreds of party members. Some conferencing software can handle hundreds of active participants—those who can participate through voice and video—and hundreds of inactive participants who can view streaming sessions live through the software or through their Web browsers.

Of course, there are many options out there. Ping! rightly states that startups will need to figure out which product works the best for them; some will be better suited to smaller enterprises because of their ease of setup and range of features. While startups may not have the need to connect hundreds of participants at once, they may want a cloud-based system that will grow as they grow. They should not fear having to give up essential features with a “small business” package. Small in that sense does not mean small as it relates to the conferencing capabilities they will receive.

As the number of video conferencing participants continues to grow across the globe, over-the-top providers should have a strong hold on the smaller entities in any market. When it comes to the initial stages of business, startups may only have a number of mobile devices and desktops at their disposal, and cloud-based software that works entirely through Web browsers should be just what the doctor has ordered—saving whole-room systems for another time. There are many providers to sift through. A word from the wise: start looking.




Edited by Maurice Nagle

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