Video Conferencing Coming into Sharper Focus as Budgets Shrink
One area of technology that has been enjoying an especially robust boom this year has been video conferencing. With companies watching the bottom line and trying to save wherever they can, many in the enterprise have begun to realize that it’s easier and cheaper to send an employee down the hall to a conference room for a video chat, instead of to the airport and across the country for the same meeting.
Due to that dawning recognition and ongoing advancements in the technology itself, California’s Tely Labs has been riding the wave to strong expansion, with channel growth up 400 percent since January. As part of that growth, the company said it “…aggressively expanded its channel throughout the first three quarters of 2014, adding distributors Synnex, ScanSource, Ingram Micro and Tech Data in the United States and Canada.” The company also announced this week that it has signed the Westcon Group for distribution throughout EMEA. The company’s focus was cited as one reason for its ongoing growth.
"Tely Labs is channel focused," said Larry Whitney, CEO of Western Audio Video, an AV, security and communications integrator in the San Francisco Bay Area. "As their business grows, they're growing their distribution footprint and that makes it easier to do business with them."
In a statement, Tely said it delivers what it promises: plug-and-play video conferencing solutions for meeting rooms in horizontal and vertical market segments, including SMB, Enterprise, health care, education and service providers.
“Video conferencing is fast-becoming a business-critical necessity for enhancing workplace collaboration and productivity,” said Guy Koster, director of product management and product marketing for EMEA at Westcon Group. “In parallel, adoption is growing exponentially as both unit costs and deployment complexities are significantly reduced. Tely Labs currently leads the market in terms of capitalizing on these trends.”
The company wouldn’t disagree with that assessment. "We're taking Tely Labs through its next growth phase,” said Rob Claus, Tely’s VP of sales for the U.S. and Canada. “Our channel partners know that Tely is a natural choice for IT decision makers who need to watch the bottom line but are looking for interoperability with traditional video conferencing systems."