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July 08, 2014

Cablevision Enters the Managed Video Conferencing Space with the Expansion of Its Lightpath Offering


By Madhubanti Rudra
TMCnet Contributor

Cloud-based hosted video conferencing solutions are much more cost effective than their premise-based counterparts, making communication more affordable and accessible for all businesses. Thus it is hardly surprising that a growing number of SMBs and even many large organizations are opting for managed video conferencing technologies. The premise based video conferencing market has become highly competitive with the presence of such big players as Cisco, Polycom (News - Alert) and Logitech International, prompting a number of service providers to launch hosted video conferencing services.


A recent article, published in zacks.com, reported that Lightpath, a division of Cablevision Systems (News - Alert) Corporation, is the latest to enter this promising market. The company recently announced the launch of its hosted video conferencing service under its flagship Lightpath line of managed services. The new service is meant for both mid-size and large businesses, the article revealed.

Lightpath managed video conferencing service will facilitate virtual meeting rooms, allowing the businesses to conference and connect with up to 25 participants. With a support for wide-ranging connected devices, this service will enable participants to attend conferences anytime, from anywhere in the world. By leveraging Cablevision’s extensive fiber network, the service will allow the participants to share files and content much faster than any other traditional video conferencing services, company representatives claim. All of these services are expected to significantly improve the collaboration and group work business customers.

According to industry watchers, the newly launched service, which is being offered as a fully managed feature bundled with its existing Lightpath managed service, can give some serious competition to the traditional video conferencing providers. The latter offers video conferencing as a standalone service, which makes it expensive and beyond the reach of a large number of enterprises.

Lightpath’s other managed services include advanced Ethernet-based data, Internet, voice and video transport solutions. The company has a strong presence across the New York metropolitan area. The expansion of its offering is expected to help it win new clients among the mid-to-large sized business scopes.

“Video conferencing that is easy to use increases participation, improves meeting outputs, reduces travel costs and fosters better collaboration, especially across locations. When we designed Lightpath Video Conference, we paid close attention to how we could help businesses overcome the pain points they've experienced with existing video conferencing services. The result is an end-to-end video conferencing service that leverages the speed and quality of our 100 percent fiber network, is easy to use, and provides remote management and support for virtually any device, anywhere,” Senior Vice President and Chief Strategy Officer for Lightpath, Julia McGrath, stated.


Edited by Adam Brandt

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