Featured Article from Conferencing

Video Conferencing Usage in the Workplace, Expected to Increase in the Near Future

December 03, 2013

Video conferencing has evolved over the years and has become one of the preferred methods to engage in communications and collaborate online in any environment, in real-time. More businesses, in fact, are using the technology today to increase proficiency, enhance employee engagement, schedule telepresence meetings amongst distributed workers and, lately, for teleworking and to carry out remote video-based job interviews.

Studies show that many businesses are leveraging video conferencing and have started to use the technology to bring people at different sites together to share documents and display information on whiteboards or from PC presentations. It has been adopted by many and deployed in enterprises of all sizes and across various industries. Many find it a much easier, cost-effective way, to connect with colleagues and clientele (via desktop or cellular devices) to deliver face-to-face conversations, while saving businesses time and money (i.e., on the expense and time of travel).

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Despite being very easy and intuitive to use and having evolved from very expensive proprietary equipment to what has readily come available to the general public at a reasonable cost, this technology is still facing some reluctance in its use: reasons vary from bandwidth limitations, lack of interoperability and managerial acceptance to an absence of viable hardware and software.

Even though the telephone and e-mails are often sufficient and adequate to connect with employees as well as business partners at a distance, both do lack the visual exchange of facial expressions and gestures that create a more personal interaction between participants. This might be the reason that will bring to an increase of videoconferencing systems use over time and will lead to future business acceptance. Many believe the technology is here to stay and expect more people to take an interest in joining Web conferences from mobile devices to engage in audio/video chat sessions.

According to a recent survey commissioned by Polycom, “Global View: Business Video Conferencing Usage and Trends,” conducted by Redshift Research, a company that gives insight and in-depth data analysis covering both the consumer and business markets, video conferencing is set for growth: Their findings from more than 1,200 business decision makers in 12 countries revealed it’s becoming as popular in the office as it is at home.

The survey found that 96 percent of respondents “view video conferencing as an integral part of removing barriers and improving productivity between teams in different locations.” Other findings note that 56 percent of respondents are claiming to use video conferencing at least once a week. 

Edited by Cassandra Tucker