|[April 10, 2017]
ADTRAN Adds Unified Communications to ProCloud Subscription Services Suite
Inc., (NASDAQ:ADTN), a leading provider of next-generation open
networking solutions, today announced the launch of ADTRAN's (News - Alert) ProCloud UC
powered by BroadSoft
(NASDAQ:BSFT). The addition of the BroadCloud call control platform to
ADTRAN's ProCloud Subscription Services Suite enables Managed Service
Provider (MSP) partners to expand their cloud-based unified
communications (UC) offerings. ADTRAN is one of the first network
infrastructure partners that BroadSoft (News - Alert) is collaborating with through
this unique model, selecting ADTRAN for its experience as a trusted
partner for a breadth of advanced voice and networking infrastructure.
The BroadSoft partnership represents one of the first of many open
network alliances enabling ADTRAN's partners to increase revenue
opportunities with best-of-breed networking and application services.
"As more businesses look to adopt cloud services, there is the risk of
businesses adopting applications from multiple providers that can be
challenging to manage separately, and the wide variety of options can be
overwhelming," said Diane Myers, senior research director, IHS (News - Alert) Markit.
"The approach ADTRAN is taking with BroadSoft gives MSPs the opportunity
to leverage an integrated cloud platform, brand them as their own and
simplify the purchase and adoption of cloud servies for their business
The ADTRAN ProCloud UC solution provides an integrated bundle that
includes everything needed to win and keep any business customer. Its
"partner in a box" qualities simplify the process of launching and
supporting business communications services like mobility, instant
messaging and presence, HD audio and video calling, conferencing and
group collaboration capabilities. The scalability of the cloud-based
solution makes it easy for partners to expand services as customers'
needs grow and shift over time. Moreover, the ability to brand the
hosted UC solution as their own enables ADTRAN's partners to further
differentiate themselves in the marketplace.
"This collaboration puts best-in-class services in the hands of MSPs who
may not have previously been able to access them due to investment
requirements, deployment times or limitations of traditional UC
solutions," said Dino Di Palma, chief revenue officer, BroadSoft. "By
becoming part of ADTRAN's subscription service offerings, our cloud
communications will enable more businesses to worry less about
maintaining a high-quality UC solution and instead remain focused on
growing their business."
"Our collaboration with BroadSoft adds tremendous value to our ProCloud
Subscription Services Suite-the hosted UC solution is a natural
extension of our existing partnership, providing our partners with a new
recurring revenue model for advanced communications services," said
Parker Smith, director of business development for ADTRAN's business
solutions and cloud services. "The partner benefits from an accelerated
time to market and the scalability and flexibility of a hosted UC
solution, all with minimal investment, enabling our partner community to
seamlessly grow market and margins more easily."
BroadSoft is the technology innovator in cloud communications,
collaboration and contact center solutions for businesses and service
providers across 80 countries. We are the market share leader for cloud
unified communications with an open, mobile and secure platform trusted
by 25 of the world's top 30 service providers by revenue. Our BroadSoft
Business application suite empowers users and teams to share ideas and
work simply to achieve breakthrough performance. For additional
information, visit www.BroadSoft.com.
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN's products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170410005771/en/
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