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TMCNet:  Vuclip Unveils New 'Slide2Engage' Ad Unit

[February 21, 2013]

Vuclip Unveils New 'Slide2Engage' Ad Unit

MILPITAS, CA, Feb 21, 2013 (MARKETWIRE via COMTEX) -- Vuclip, the world's largest independent mobile video and media company, today announced its new advertising unit, Vuclip Slide2Engage, at ad:tech New Delhi 2013, the third Delhi edition of the world's top digital marketing event. Vuclip Slide2Engage is an immersive ad unit that provides a rich media experience for any consumer using the browser version of Vuclip on a smartphone.


When a campaign is active, the Vuclip Slide2Engage unit appears immediately as users visit the Vuclip mobile browser homepage. The user is presented with a distinct call-to-action to "slide" the ad unit to reveal the real message. Sliding is as easy as tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularized by the lean-back content consumption popular on devices today. The final brand message appears on the screen for up to ten seconds, allowing time for the message to be read before redirecting the user to the Vuclip home page.

"Vuclip Slide2Engage takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers. With the rapid growth of mobile videos, the ability to immediately interact with brands will be a key differentiator for mobile consumers," said Meera Chopra, vice president of ad sales, Vuclip. "Slide2Engage is intended to allow advertisers to create immersive advertising experience on high-end devices that allows consumers to instantly capture and retain key ad messages in the first view on a smart device, and then choose to quickly 'flip' to a second slate to interact further with the brand. This technology reflects our priority to connect consumers with brands without friction, while also respecting their time." Vuclip Slide2Engage delivers confirmed brand message reach and an impactful method for advertisers to deliver targeted content including new product launches, ad campaigns, or surveys. By presenting the content before the Vuclip site even appears, advertisers are given the best canvas upon which to position their brand perfectly and effectively.

"This new advertising solution from Vuclip facilitates increased customer interaction with advertisers, such as visiting a mobile website, engaging with social extensions and requesting more information. Anytime you are able to get an end user to engage with an ad unit, you increase both their brand recall and the clickthrough rate," said Vinod Thadani, COO, Madhouse India. "Vuclip Slide2Engage opens a new horizon of opportunities for advertisers for informing users and building brand preferenceby cutting through the banner ads, interstitials, and other traditional ad units, and ensuring your content reaches every set of eyeballs coming to its site." Vuclip Slide2Engage is now available in the U.S., Indonesia and India. For specific pricing or to get started, please email ads@vuclip.com.

About Vuclip For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 25 million videos to consumers all over the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.

Melissa Sheridan 415-609-6875 msheridan@vuclip.com SOURCE: Vuclip mailto:msheridan@vuclip.com

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