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WebRTC-based Fuze Web Removes Communications Friction


October 20, 2017

People aren’t as patient as they used to be. The widespread availability of connected technology has trained us to expect quick results. So when things are fast and easy, we tend to move on quickly to the next thing.

But a technology called WebRTC helps remove the friction from communications. And Cloud-based communications platform company Fuze is leveraging WebRTC in a new offering called Fuze Web.

It enables any user or guest participant to have the same experience as users of its Fuze Desktop solution. And those users don’t have to install apps or browser extensions to do that.

“Most experiences are fraught with delayed meeting starts, heavy administrative complexity, and compatibility issues with existing operating systems,” said Dfuze Chief Product Officer Derek Yoo. “Frankly we don’t think that’s acceptable. Users will find that Fuze Web is very much an extension of the platform’s user experience that customers have come to know and love, offering 100 percent of the collaboration technology with zero percent of the hassle.”

Fuze also offers deep integration into Google and Microsoft enterprise environments. That allows for streamlined communications and collaboration within organizations and between businesses and the outside world.

“Remote work isn’t going away any time soon,” Fuze Vice President of Marketing Eric Hanson wrote in INTERNET TELEPHONY’s first quarter 2017 issue. “In fact, it’s picking up momentum as businesses realize the productivity improvements that coincide with hiring talent where talent lives, as well as accommodating employees’ work preferences. It’s time to give them the tools they need to succeed.”

In other recent news from Fuze, the company has been selected by British interior building products manufacturer SAS International to provide unified communications and collaboration capabilities. Other Fuze customers include Ascendis Pharma, Boon Edam, FIME, iPayment, NHST, and The Rockport Group. 




Edited by Maurice Nagle

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