Featured Article from Conferencing

Video Conferencing Continues Expansion

April 10, 2017

Communications and collaboration are important to business. But sometimes it’s difficult corralling all the needed parties into one physical space. That’s why video conferencing has become an indispensible tool for organizations to enable face-to-face interactions – even when individuals are divided by distance.

Video conferencing is becoming a growing trend. Uses for video conferencing services and systems include meetings with clients and partners, remote medical services, and even training.

“Once the preserve of only the most senior levels of enterprise executives, video communications has effectively broadened its usage from the boardroom to the entire office,” notes a recent white paper by Ovum and sponsored by Huawei. “By far, the longest-established, most widely used video application among enterprises is videoconferencing.”

The report went on to note that video calling is expected to account for 6 percent of the world’s fixed calling traffic by 2020. Meanwhile Gartner says that video conferencing usage by businesses is expected to increase 400 percent by 2019. And it says the video conferencing business is valued at $9 billion globally. The video platform-as-a-service is growing as well.

“IDC expects the video platform-as-a service market to experience dramatic growth over the next several years,” wrote IDC analyst Rich Costello.

The world of video conferencing is becoming more widespread as new, lower-cost solutions and services become available. Video conferencing applications like Facetime now come with our smartphones. Cameras are built into our phones and PCs. And companies providing enterprise-grade video conferencing solutions have introduced solutions for the desktop and huddle rooms. Huddle rooms are places in which small or medium groups of workers can convene for planned or ad hoc meetings.

This is all part of a larger trend of where business communications and collaborations has gone and is going. For one, workers in large numbers are downloading and using the applications of their choice for business purposes. But advances by unified communications and collaboration solutions providers are also expanding to include a wider variety of functionality and integration to meet business users where they are.

But although video conferencing has become democratized, it remains a vital tools for top-level executives and meetings as well. 

Edited by Alicia Young