Featured Article from Conferencing

Sony Launches New Conferencing Solution

February 27, 2017

Sony recently revealed the launch of its new video conferencing solution, one that is aimed mainly at students and lecturers. The new program, called Vision Exchange, uses video and audio communications as well as screen sharing technology to foster learning and collaboration between people who are miles away from one another.

Sony believes that its solution is perfectly aimed for online universities or other practices that feature remote learning. Other meeting and conferencing services have been on the market for some years now, but they remain much more focused on presentation than collaboration. They are aimed at one presenter simply giving out information to other observers. While this may have been effective in the past, changing approaches to teaching have necessitated a change in conferencing services.

“There are other collaborative tools out there, reflecting a major shift from passive to active learning that’s become increasingly prevalent over the last decade,” commented Garry Cox, product manager at Sony Professional Solutions Europe. “But until now this fast-growing market hasn’t been offered a workgroup-focused solution for today’s BYOD environments with the power, flexibility and intuitive appeal of Vision Exchange.”

In addition to the possibilities that Vision Exchange offers for education in the 21st century, it can also be a very effective meeting tool for businesses. The majority of remote meeting applications currently on the market are built around the concept of a single screen. While all the participants can work off of this one screen, this can often lead to the proceedings becoming too crowded. Vision Exchange, on the other hand, is built with collaboration as the main focus. It is designed to make it easier than ever for people to create content on their native screens and share it with others while not disrupting the meeting. In addition, the program is designed to reduce much of the confusion that comes with setting up and joining meetings when using other, similar apps.

The work that Sony has put into building Vision Exchange should be seen as a showcase for what people are looking for in a video conferencing solution. People are craving ease of use, and a simple means for remote collaboration. Thus, more and more video conferencing solutions providers are making those factors a focus of their new platforms.

Edited by Alicia Young