Conferencing Zone Week in Review: Revolabs, IDC, Talk Business, More
The Conferencing topic was once again in the news this week, and we have some of the highlighted stories.
The video conferencing market is sufficiently valuable that an IDC report suggests it will be worth $6.2 billion by 2020. That means there must be plenty of benefit here, and though some benefits are well-known, others may be new, and all of these are worth a second look, TMC’s Steve Anderson notes.
Better communication and trimmed travel costs have long been known as benefits of video conferencing, and it's not surprising to see other benefits become part of the picture as more companies use these systems. There are a lot of reasons to bring video conferencing into use, reasons with direct bottom-line contributions that can improve a company's revenues or reduce expenses. That's valuable for any company even in good times, and harder times require new ways to generate value. Read more of Steve’s report HERE.
On the flip side of the coin, for businesses that aren't using video conferencing, there's a serious problem to address: such businesses are missing out on a technology that provides not only cost savings but also a means to improve revenue. With both sides of the profit equation affected by video conferencing, keeping it out of the game is likely actively costing businesses money, as noted in a recent report. Bottom line, there are too many reasons to not look seriously at video conferencing. It's more accessible, it's better quality, and it's delivering too much value to readily pass up. Businesses that don't have a plan for video conferencing are likely to lose out on this benefit. Click HERE to see the specific points.
Still conferencing comes with a ‘mental price.’ Who hasn’t endured that sinking feeling of being put in charge of the conference room meeting? You have to get the online folks connected, then set up the PowerPoint, then hope everything runs as expected. Stressful? Just a tad. Details on a recent survey on the issue can be found HERE, and more conferencing news is available HERE.