Featured Article from Conferencing

In an Era of Video, You Can Do It Better

April 14, 2016

No matter where your browser points to, it seems there’s some element of video wherever you digitally roam. Even Facebook has taken social media far beyond likes and reactions with its Live feature. Nowadays, people can see and hear what you have to say. The technology is getting smarter, which is a good reminder to businesses that yes, even video conferencing and casting is getting smarter, too.

Webcasting will be an essential part of how we interact, at least according to West United Communications. According to its recent survey, 54 percent of employees use video conferencing on a regular basis, and 70 percent of those use free services, like Facebook or Skype. Some 23 percent use paid enterprise services.

Video casting is good for a myriad of business functions; it can bring geographically dispersed teams together, help managers train remote employees, or allow sales professionals to close a deal in New York while they’re in Japan. Even marketers can benefit from video. Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, using the aforementioned Live feature drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

While all this is well and good, it’s not as easy as flipping to your front-facing camera and recording a session to broadcast to the world. There are some professional elements that can help you conference and cast better.

Your first order of business is to make sure you have a solid set up and that it’s in working order. Requiring a webcam, specialized software, and a high-speed Internet connection, there are many pieces and parts that go into a successful video conference. Be sure everything in your setup is working properly, and that you understand how to get the ball rolling.

Use tools available to you. Sharing a PowerPoint presentation may be an important part of your conference material, but if you don’t know how to use the features you need, your meeting may not make the impact you have in mind.

Above all, engage your audience. Instead of looking at your attendees’ eyes on the screen, look directly into the webcam when speaking to mimic eye contact, allowing you to act as if you are speaking one on one with everyone attending your conference. Use visuals to keep your audience interested.

It isn't a secret that you can reach an enormous amount of people through the Internet. Seventy-seven percent of the U.S. population is online. With so many people online, it is almost guaranteed that your prospects are too. Webcasts and video conferences are available wherever there is an Internet connection. Use it wisely to market, interact, and share the experience. 

Edited by Rory J. Thompson