Featured Article from Conferencing

Cloud Technologies Give UCaaS Market a Boost

January 25, 2016

Growing interest in cloud-based UC is giving the UCaaS market a boost, according to recent market analysis. Synergy Research Group reveals that, based on its data, UCaaS annual revenues have reached $4 billion with an annual growth rate of 16 percent. It goes without saying that those numbers are nothing short of impressive.

The “aaS” in this acronym stands for “as a service,” meaning that Unified Communications (UC) is offered as a service via the cloud, so equipment purchases are no long required. When the service is hosted, your provider takes care of capital expenses, like equipment and storage, and all you have to do is log in to the Web for use. UCaaS is comprised of all facets that come with UC, but in the cloud. This includes VoIP, cloud PBX, conferencing, messaging and instant messaging.

The recent analysis is on target with previous market predictions. Last year, Infonetics Research indicated that 82 percent of cloud service providers plan to offer hybrid cloud CaaS by 2016. This shift indicates that providers are serious about tapping the cloud market far beyond traditional cloud services, making for a promising future.

Service providers have their sights set on building up a range of services for customers, including bundling off-premises cloud services with network connectivity.

Unified communication in all its guises allows for seamless integration of all the ways you get in touch. It prevents the irritation of chopping and changing from one platform to another to continue a conversation because everything is accessible from a single interface.

Perhaps one of the more attractive aspects of UCaaS is how it helps users to hold conferences better. Video conferencing from the desktop enables you to cut the cost of travel and allows people to meet on an ad-hoc basis, face-to-face, even where geographical distance is not in your favor.

Conferencing also offers compelling financial and technical advantages, which is why a number of businesses around the globe are investing in video technology. Businesses can extend their service hours, lower their employee turnover, and transcend geography, as a virtual contact center can be set up anywhere.

In an era where remote working is becoming the norm, this is beneficial. Businesses that invest in UCaaS can utilize all of the bells and whistles without ever having to have employees come in to a physical office, thereby eliminating the need for certain overhead costs.

As video conferencing adoption grows, companies are increasingly looking at ways to integrate it into their communications architectures, and UCaaS provides these avenues for businesses to explore. The numbers are promising, and businesses are noticing.