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Video Conferencing Ups the Communication Game


December 03, 2015

The evolution of telephony for business systems has seen many changes in a short span of time, so much that businesses are tasked with what solution to spend their budgeting dollars on. The Internet has simplified the decision-making process by offering more tools that do it all for less, and video conferencing is a big part of the communications puzzle.

Old conferencing solutions have quickly been replaced by video counterparts; back in the day, businesses had to invest in bulky equipment to make telephone conferences happen, like conference call sound stations and dedicated bridge lines. As wireless and Internet telephony became more intelligent, all that is required is a handheld device or a camera. Instead of just hearing the conversation, geographically dispersed staff and clients can see and hear each other in real time, making collaboration easier, more efficient, and personal.

Market intelligence from Ovum once predicted that the video conferencing market will hit $1BN by 2016. Businesses are realizing the inherent benefits of upping their communication game through video solutions.

As video conferencing adoption grows, companies are increasingly looking at ways to integrate it into their unified communications architectures, extend video conferencing to mobile and remote users via desktop and cellular devices, enable video conferencing across company boundaries, and meet the need to manage video delivery and quality.

Consider the benefits: the same as with traditional conference calling, video conferencing removes the cost and hassle of having to travel to meetings. Cutting company fuel bills and allowing increased productivity from the time saved, video conferencing gives a tangible return on investment. Attendees can be based anywhere in the world with time differences not hindering participation.

There will always be situations where a face-to-face meeting is required. However, in most cases, video conferencing is as good as the real thing. Being able to see the people you are talking with means that you are better able to read responses through body language. This makes debates easier and, coupled with the ability to share and review data together in real-time, increases productivity.

These days, specialized equipment is no longer a concern. There is no need for expensive or specifically compatible gear for call participants, and the technology used is as now as reliable as a standard telephone call. It works on mobile devices, desktop computers, and tablets.

Justifying an investment in video conferencing is easy because the returns appear in more than several measures. Video conferencing allows the right people to access necessary information when they need it, no matter where they may be.




Edited by Rory J. Thompson

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