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Survey: UK Users Believe Video Conferencing Strengthens Productivity

August 03, 2015

In another sign of the increasing use and acceptance of video conferencing in a business setting, a new poll out of the U.K. shows wide appreciation of the technology. The downside of this finding is that many aren’t using it effectively.

The findings from cloud-based video collaboration service Blue Jeans Network showed that three in five, or 59 percent, of U.K. business users “believe video conferencing has led to increased employee productivity in their business.”

But the research, conducted among 116 IT and Operations decision makers surveyed across the U.K., found that a majority of businesses still have not invested in the tools needed to gain the benefits that come with video conferencing.

“In fact, just four in ten (41 percent) agree that their organization’s video conferencing hardware puts them in the best position to achieve business goals -- highlighting a significant gap between what businesses see as a useful tool and the number of businesses that physically have the right technology in place to make use of it,” the study found.

“Communication can present challenges for any business, especially those with offices around the world,” said Ximo Villarroya, principal at Livingstone Partners in Valencia, Spain. “Using the right video conferencing tools improves interaction between international staff, which is vital in building strong, meaningful business relationships. Without it, organizations are missing out on a real business trick.”

The research also found that two-thirds or 67 percent of IT and operations decision makers felt that video conferencing has resulted in better internal morale and stronger intra-organizational relationships. More than four in five (82 percent) agreed that video conferencing reduces the chance of miscommunication in their business. This increases the speed that group tasks can be completed and improves collaboration between colleagues, improving business efficiency, the survey found.

Edited by Dominick Sorrentino