Featured Article from Conferencing

Suddenly, Everyone's Tuning in to Video Conferencing


April 21, 2015

Enough with the talk; it’s time to take action.

That seems to be the feeling in a growing number of enterprises, as video conferencing technology starts to take center stage and more companies get on board.

That feeling is being borne out by new numbers just released from IDC Research, which reported that worldwide sales of video-conferencing equipment were up 15.8 percent in the fourth quarter of 2014, while year-on-year sales increased four percent. Still, those numbers were also accompanied by word that market value for the full year was down 6.8 per cent.

The story comes courtesy of Australian website StationeryNews.com, which also noted that room-based video system revenue increased 11.8 percent in Q4 and 12.6 percent year-on-year, while personal video-conferencing systems revenue – including executive desktop systems – increased significantly, 64.8 percent in Q4 and 25.4 percent year-on-year.

Those numbers were put in perspective by an IDC team member.

“Although the worldwide video-conferencing equipment market enjoyed positive quarter-over-quarter and year-over-year revenue growth in some market segments in Q4, overall the market experienced its third consecutive year of declining revenue in the full-year 2014,” said Rich Costello, senior analyst of Enterprise Communications Infrastructure at IDC. “The results are reflective of the ongoing market transition from a primarily hardware-based technology to one impacted by the growing interest in software-based solutions and video subscription services.”

Still, that news was supported by word from Nemertes Research’s 2014-15 Enterprise Technology Benchmark report, which observed that video conferencing is moving to the cloud. Nemertes found that “nearly 30 percent of companies have already implemented cloud-based video conferencing services and another two percent plan to do so in 2015. An additional 16 percent are evaluating these services for possible deployment.”

Naturally, it all comes down to the bottom line.

“The single biggest driver for cloud video conferencing is saving money,” TechTarget reported. “Cloud services eliminate the need for companies to make large investments in multipoint control units and other server infrastructure to connect rooms, transcode between disparate endpoints and support features like call recording and playback.”

For those standing on the sidelines, just about now might be a good time to make the plunge, before increased interest starts boosting prices.