Featured Article from Conferencing

Mixed Message on Value of Video Conferencing

January 13, 2015

The use of video conferencing to facilitate meetings and keep travel costs down is undisputed; study after study has shown that to be true. Yet a new report says that some firms are still dragging their heels about embracing the technology.

Jerene Ang, writing for the website Human Resources Online noted, “Despite more than 80 percent of businesses experiencing higher productivity from video collaboration tools, many firms are still not reaping the full benefits of video.”

Ang quotes a global study by Polycom and Quocirca, LTD, which shows that more than 90 percent of businesses that use video to collaborate experience higher productivity, better teamwork and financial savings. Furthermore, 80 percent of them are able to directly link the use of video conferencing to an improved work/life balance of their employees, as well as making faster business decisions.

“The value of most networking technologies tends to increase disproportionately the greater the numbers of individuals connected,” said Quocirca’s Rob Bamforth. “Video conferencing is no exception. Moreover, increasing usage also generates more familiarity and comfort with the whole experience. Encouraging a culture of video adoption would therefore seem to benefit both the individual and the organization.”

Ang notes that companies in the Asia Pacific region take the lead in the adoption of video, as more than 90 percent of companies use it to access meetings, with 86 percent of executives, and 89 percent of managers, using video conferencing for meetings two-thirds of the time, and for recruitment the other third.

There is also better news on the horizon. The study found video usage is expected to increase as people change the way they work and organizations increase in flexibility. Currently, 45 percent of users often use mobile devices to join video conferences and 35 percent of digital natives – those workers, unsurprisingly aged 25 and below – use video frequently, regardless of platform.

“We’re seeing the measurable impact video collaboration is having,” said Jim Kruger, chief marketing officer at Polycom, “but with just a fraction of organizations around the globe using video regularly, the results of this survey illustrate its potential in any work environment and across every industry.”

Edited by Maurice Nagle