Featured Article from Conferencing

Conferencing Zone Week In Review: Shutterstock, Cognosys, More


January 10, 2015

It was a busy week in the conferencing space as everyone came back to work after the New Year’s break and got right into it. We have all the details.

Sometimes, the value of a new technology is readily apparent, sometimes it's a little less clear immediately, and sometimes, new uses for technologies step in that become obvious only in retrospect. One such example of that kind of discovery, notes TMC’s Steve Anderson, is coming about in the form of the use of video chatting in job interviews, and a new report from Tech Cocktail ran down just what kind of impact this might have on the workplace as we know it. Video conferencing has had a major impact on the workplace as it is; with many jobs becoming telecommuting friendly, it's now possible to open up the field to the best workers around the state, around the country, or even around the world. With video in general becoming a staple in everyday life — 190 million Americans going back to last January saw a combined total of over 75 billion online videos, according to word from Shutterstock — it becomes clear that people are comfortable with shooting and transmitting video, making it a useful part of the equation in interviewing.

Elsewhere, the onslaught of video is the top story in bandwidth consumption for the foreseeable future. But along with all of the Netflix-watching and Face-timing and Facebook uploads, business use of video conferencing is escalating quickly as advances in technology have allowed video to be deployed easily across different endpoints securely. Looking to tap the opportunity, Cognosys Technologies has launched a purpose-built multi-device video conferencing and Webcast service for vertical businesses. The Cognosys Cogconf Cloud provides two-way video conferencing in addition to and within a traditional Webcast environment—with additional features like polls, Q&A and text chat. Being cloud-based, companies need no specialized hardware to use it, and both private and public users can connect using interoperable clients.

A new report from CRN reviews some of what we know about video conferencing, yet also poses some suggestions in terms of where to go next with this powerful new technology. Videoconferencing has already made a name for itself on the strength of its various applications, as CRN points out. It's proven itself a money-saver like few others, allowing face-to-face meetings to take place without the need for business travel, and streamlining the decision-making process. Both of these are good things, of course, but there were still more opportunities to be had in the field. IDC projects that the videoconferencing market in India will grow at a compound annual growth rate (CAGR) of five percent in the time between 2014 and 2018, which will leave a very substantial market in its wake as the 2013 figures for the Indian videoconferencing market were $44.4 million. It’s worth exploring for any company.

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