Featured Article from Conferencing

Conferencing Company Gets Kudos for Ease of Use

December 15, 2014

Even though video conferencing is being touted more and more as a cost-efficient, easy way to conduct business, not every company is jumping on board. One of the biggest hurdles seems to be the fear that doing so will be too complicated, and companies don’t want to invest money in a technology its people might not use.

So there was good news recently for LoopUp, an award-winning service that provides simple, secure and pain-free business conference calls and online meetings. The company garnered yet another award when it recently won the European Frost & Sullivan Award for Entrepreneurial Company of the Year. Frost & Sullivan said in a release that it “finds that LoopUp provides an uncomplicated, hassle-free conferencing experience for its end users, without compromising on the conferencing must-haves of robust reliability and security. This simple, intuitive experience has helped it achieve 45 percent growth in its European business in 2013, and the company is all set to expand further.”

That’s high praise indeed for a company with such a simple-to-use product. According to the company, the LoopUp design philosophy is based on the conviction that user training is a hurdle to widespread enterprise adoption of a conferencing product. This approach is validated by the usage rates of its mobile apps; LoopUp users with the app actually use it on more than 60 percent of their conference calls for better visibility, security and control.

"A key LoopUp innovation has been enabling its users to seamlessly turn everyday conference calls into richer collaboration sessions with one-click screen sharing," said Frost & Sullivan Research Analyst Mark Hickey, in announcing the award. "At any time, the moderator can share his/her screen with the audio conference attendees.”

It was that simple ease of use, along with other innovative features, that boosted LoopUp into the winner’s circle.

“Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising a strong growth strategy and robustly implementing it,” the company said in its award announcement. “The recipient has shown strength in terms of innovation in products and technologies, leadership in customer value as well as speed in response to market needs.”

Edited by Maurice Nagle