The Conferencing Zone


Conferencing Featured Article

July 01, 2014

Video Conferencing Can Enhance Medical Practices

By Casey Houser
Contributing Writer

Even for the most seasoned professionals, conducting the operations of a medical practice can be taxing. As a recent blog post at Telepresence (News - Alert) Options points out, there are a host of regulations practitioners must follow, and the pressure does not end there. Doctors must worry, on top of everything else, about keeping the lights on and, if they are lucky, turning a profit. After doctors cope with the stress of managing a practice, how do they remember that the top concern for any medical practice should be patient care?

Even though the expense of some modern medical devices can add to stress that revolves around finances, technology, once established, can not only improve the efficacy of a practice overall, it can enhance patient care in myriad ways. Telepresence Options suggests that video conferencing can have multiple benefits for practices and patients alike.

Patient care extends far beyond the office setting. One way that doctors can keep in touch with patients is through electronic means. With video conferencing capabilities at hand, doctors and other medical staff can reach out to patients to complete minor follow-up appointments, schedule future appointments, or conduct seminars that may be helpful to prospective patients. Perhaps the most pervasive benefit of video conferencing here is the element of personal touch. Patients know with whom they are speaking, and promptly meeting with doctors face to face, even if it’s through a computer monitor, can alleviate the stress of waiting in a waiting room or having to plan trips to the office for minor concerns.

Doctors can also reach out to their staff members through video conferencing. Telepresence Options says they can help staff remain up to date on their certifications by competing training seminars entirely through broadband video. Speakers that otherwise could not attend trainings in person could more easily speak to an entire practice live or through recorded video by utilizing teleconference software.

Finally, stakeholders can potentially stay informed about practices' research, announcements, and upcoming activities. Again, doctors can use teleconference software to speak to stakeholders either live or through recorded broadcasts. Interested parties will be interested to know the goings on of the practices they support, and they will appreciate, much as patients do, the personal touch video can provide.

Edited by Alisen Downey

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