The Conferencing Zone

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May 21, 2014

Cloud-Based Video Conferencing Boosts Professional Productivity and Delivery

By Matt Paulson
TMCnet Contributing Writer

In the past, video communications were frustrating to use at best, and downright impossible to get work done in far too many cases. Videos would freeze and audio would cut out whenever there was any kind of motion, and the necessary equipment was often expensive and required an entire room dedicated to the task. Today, Video Conferencing as a Service has expanded well beyond its clunky roots, and higher quality Internet technology has made video conferencing more than just viable, but profitable too. Wayne Mason describes on TechieNews that video conferencing offers several distinct advantages to businesses today, including reduced travel times, improved productivity and better accessibility overall around the world.

One of the most striking features of video conferencing, and the reason that the technology has garnered so much attention, is the importance of face-to-face interactions. Despite all of our advances in technology, one of the most important needs for a human being during communication is to be able to see who they are talking to in real-time. As a result, face-to-face communication is incredibly persuasive, which is a valuable asset when attempting to close a business deal or relaying instructions through managerial groups.

Additionally, cloud-based networks ensure that these communications can be sent around the world with ease. While the most stunning examples of this benefit in action is when executives in countries on the opposite sides of the planet interact with one another, a more domestic yet equally efficient use of the technology is when communicating between different offices of the same company. In both cases the communicators eliminate the need to travel to another location which saves time and money, but keeping tight collaboration efforts is arguably of equal importance as sealing the deal with a foreign supplier or trade partner.

Edited by Maurice Nagle


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