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Conferencing Week in Review

August 17, 2013

It was a positive week for the conferencing space, with new research suggesting that the market is on the cusp of some real growth, spurred on by new industries and innovators.

To start with, doctors in Kentucky — a largely rural state with few doctors that is being hit with 600,000 new patients due to expanded Medicaid coverage — have started relying on telemedicine to treat patients. In fact, in 2011 alone, there were 6,200 conference visits with doctors in the state, and more than 3,000 EKGs transmitted. Now that the number of patients has grown, so too should the number of telemedicine visits.

Meanwhile, the education sector has also been leveraging the benefits of video conferencing more lately. Specifically, the Central Lakes College of Staples and Brainerd has begun collaborating with Pine Technical College of Pine City and St. Cloud Technical and Community College in Minnesota to integrate video conferencing into courses. With the technology, the schools are using video conferencing providing by Video Guidance to train 3,900 manufacturing students around the state of Minnesota.

As for the future of the market, a new study from Redshift Research states that “an overwhelming majority” of executives under the age of 35 believe that video conferencing improved employee performance and benefits companies in general. This suggests that video conferencing will be more commonplace in the near future.

This was echoed by “The 2013 Cisco Global Young Executives’ Video Attitudes Survey” released this week, which again revealed that most up-and-coming executives intend to rely heavily upon video conferencing to connect with colleagues. Specifically, 87 percent believe video has a significant and positive impact on a company.

With many of this week’s headlines focused on the next generation, there was still time dedicated to the old guard in video conferencing, specifically Polycom, with its 20-plus years of experience delivering enterprise-class communications. The company continues to be a strong presence in the video conferencing market, while its voice offerings have also been doing well lately, as Polycom’s director of product marketing for voice and video devices, Chris Thorson, explained in an interview.

That’s all for this week, but you can find more conferencing news on the main Conferencing Channel page.