Featured Article from Conferencing

Cisco Study Claims Young Leaders are Keen on Video Conferencing

August 14, 2013

Video conferencing is here to stay. Various company decision makers, especially young leaders, are singing the praises of this emerging technology. 

Cisco recently released the results of a global study which revealed that most next-generation executives intend to depend heavily upon business-class video to connect with their colleagues. Named "The 2013 Cisco Global Young Executives' Video Attitudes Survey," this survey focuses on the attitudes of young leaders on business-class video.

The trend is clearly heading towards more video conferencing. These young leaders will be in authoritative positions in the coming years and the fact that they prefer video conferencing must be music to the ears of companies in the field. Going forward, 87 percent believe video has a significant and positive impact on a company.

The case for video conferencing is also supported by the fact that companies are increasingly going global. Aside from erasing geographical barriers, video conferencing even has the ability to overcome language barriers.

To take advantage of this evolving market, Cisco has been offering its TelePresence Acceleration Promotion. This promotion provides considerable discounts on select endpoints with a qualifying Cisco TelePresence purchase.

“Today’s leaders are often tech enthusiasts. Tomorrow’s leaders are increasingly tech dependent and video is no exception to the rule,” says Rowan Trollope, senior vice president and general manager of the Collaboration Technology Group at Cisco. “The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs, and even plays a role in attracting the best talent available. They understand why video can be better than being there.”

Recently, the company introduced a holographic telepresence solution. The next generation video conferencing platform is equipped with holographic displays, which makes people thousands of miles away look as if they are actually in the same room.

Edited by Blaise McNamee