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February 25, 2013

Workforce Mobility to Help Drive the Global Video Conferencing Market

By Deepika Mala
TMCnet Contributor

Video conferencing has transformed the way people connect and interact as it allows people from varied locations in different time zones to communicate in real time. By providing life-like communication experiences, it has overshadowed traditional means of communication like face-to-face meetings, e-mail and telephone conversations.

Enterprises, government, educational institutions, financial service companies, legal agencies and even the general public use video conferencing systems to meet their communication needs.

According to a recent market research report titled “Video Conferencing Systems: A Global Strategic Business Report” by Global Industry Analysts Inc., the globalization of businesses and  the growing trend of workforce mobility are especially helping drive the global video conferencing market.

The report also offers market estimates and projections for the global Video Conferencing Systems market for all major geographic markets.

Organizations, with the help of video conferencing systems, are able to save considerable costs that would have otherwise been spent on business trips. Also, the technology’s ability to ensure business continuity helps strengthen business cases further for video conferencing systems in enterprises.

The technology is increasingly being adopted by both small and large scale companies to achieve their set objectives. Companies that are under the pressure of budget cuts adopt video conferencing systems as an easy measure of saving business travel expenses.

The videoconferencing market is currently facing a fundamental shift toward desktop and efficient communication mediums for anywhere-anytime collaboration.

The desktop based video conferencing systems market is the fastest growing segment with dollar sales expected to increase significantly in the coming years.

In related TMC (News - Alert) news, Vidyo recently announced that it will demonstrate the advantages of Virtual Video Conferencing at VMware Partner Exchange 2013.

Edited by Brooke Neuman

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