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Siemens Resets UC Strategy in the Middle East

February 12, 2013

Siemens has reportedly sent scores of executives to Dubai in an effort to restart the unified communications strategy in the Middle East region, and enhance the market share for its UC products.

Officials with Siemens exclaimed, “We’re pushing the restart button. It’s a relaunch. We really want to have a stronger presence in the Middle East – that’s why we’re here. Strategically speaking the Middle East, which is part of our Asia Pacific (APAC) region, is very important. It’s a tremendously dynamic region with a lot of opportunities for products like ours. We see a lot of potential here and at Siemens Enterprise we’re putting our focus on growth opportunities.”

The company explained that its executives will be involved in ‘seeing is believing’ sessions as part of its new marketing strategy to showcase the new and emerging business norm – Bring Your Own Device (BOYD).

Siemens claimed that its software-based, UC platform works with any IT, voice and application environment, and scales to an astounding 500,000 users. Its UC solutions package delivers a harmonized unified communications and collaboration experience.

The company’s OpenScape UC Suite is easy to use, affordable and highly reliable, scalable and secure - all things businesses demand from UC solutions. The OpenScape suite supports H.264 technology, and offers video-related enhancements, including expanded integration and dialing plan unification with such partners as Lifesize, Polycom and Tandberg.

Oliver Obitayo, vice president of marketing for Siemens Enterprise EMEA/APAC commented, “In the past, or even today, we have all the cost-cutting initiatives such as IP phones and reduced roaming charges. But we need to turn the story around and ask what we need to do in order to make a team perform better. The purpose is at the end of the day to drive team performance, which could be 5 people or a whole company, to make sure they work more effectively. At the end of the day, that translates to more productivity for the company, and hence competitive advantages.”

Edited by Braden Becker