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January 29, 2013

Magor Communications Unveils New Stratus Partner Program


By Jacqueline Lee
Contributing Writer

Magor Communications will launch its new Stratus Partner Program starting today in the Netherlands. The program will enable Magor channel partners to sell its cloud-based video conferencing solution to their clients.


The first phase of the program involves seeking out new partners who want to market Magor’s proprietary switched software architecture. Magor’s Visual Collaboration WorkSpace, for example, can be used with virtually any device from virtually any location as the solution is based on agnostic peer-to-peer video architecture called SVC++.

Magor solutions, which employ both HD video and audio, allow users to easily start non-scheduled visual collaborations. Audio conferencing incorporates both wideband conference audio and traditional telephony.

Video coding is scalable thanks to SVC++. Each endpoint experiences 1080p clarity to make video conferencing feel like a face-to-face conversation. Magor’s video conferencing is also cloud-based; IT departments don’t have to worry about video conferencing gobbling up bandwidth or otherwise compromising network performance.

Magor’s visual collaboration solutions work with virtual desktops including Citrix and VMware. It also easily incorporates PC, Mac, Unix and Solaris-based resources.

In addition to collaborative conversations, participants can employ document sharing, whiteboards, smart boards and even paper. Through desktop sharing, all computers are incorporated into the network to maintain picture quality.

Through Stratus, Magor offers multiple options for vertical solution development, endpoint monetization and billing.

The program premieres at the Integrated Systems Europe (ISE) conference in Amsterdam.

“We are lining up an array of partners to help serve customers on that scale and we want to engage in discussion with potential European partners at ISE over the next few days,” explained Ken Davison.

Davison serves as Magor’s chief marketing officer as well as its senior vice president of Sales.

“We envision global multinationals making strong gains in productivity through a broader and deeper use of visual collaboration than what has been practical in the static, pre-scheduled video-conferencing room model,” Davison concluded.

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Edited by Braden Becker

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