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December 20, 2012

Heavy Reading Finds Cloud Video Conferencing Promises Finally Being Kept

By Calvin Azuri
TMCnet Contributor

Based on the latest report from Heavy Reading IP Services Insider, the cloud video conferencing offers solutions to many challenges that companies are facing, and as cloud video usage increases, and mobility continues to expand, these two trends will merge and complement one another.

The new report called Cloud Video Conferencing Has Vertical Market, Mobile Appeal takes a detailed look at the cloud video conferencing market, studying the most lucrative verticals in the marketplace and analyzing drivers and challenges in the industry.

In a statement, Denise Culver, research analyst with Heavy Reading IP Services Insider and author of the report said, "Every year, it seems, forecasts are released that show video conferencing is on the cusp of success. On the surface, video conferencing makes sense, but problems have plagued video conferencing providers for years."

The report also comes with a comparative analysis of solutions that are available from premier market vendors and also examines the geographic landscape of the market and highlights trends that are most likely to take place in the industry, during the next 18-24 months.

Some of the key highlights of Cloud Video Conferencing Has Vertical Market, Mobile Appeal are interoperability between devices and clouds will drive video from being an internal business tool to a B2B and B2C tool; cloud video conferencing appeals to verticals with limited funding because it leverages existing assets, cuts costs and better manages resources; as employees become more geographically dispersed, the need for better communication, collaboration and productivity will be met by cloud video conferencing; for the next two years, growth in cloud video conferencing will be driven by the proliferation of mobile video solutions and even as cloud video conferencing drives down the price of service, one of the biggest challenges will be to prove return on investment (ROI).

Culver went on to say that, "Currently, video accounts for about 10 percent of the world's mobile traffic; by the end of 2015, it is expected to account for as much as 65 percent of mobile usage. Some estimates indicate that about 71 percent of large North American companies already have some form of video conferencing in place; however, many of those companies either haven't fully utilized their video conferencing systems because of lack of knowledge, cost or poor QoS."

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Edited by Brooke Neuman

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