The Conferencing Zone

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December 03, 2012

Videoconferencing's Business Transformation

By Robbie Pleasant
TMCnet Contributor

Videoconferencing has had an amazing transformative effect on businesses, but it’s easy to underestimate just how much it’s changed the game. No longer is it just a side tool that some businesses may use – after the enterprise videoconferencing and telepresence market hit $2.7 billion, it became clear that videoconferencing is the wave of the future.

So, what can a business do to take advantage of all that videoconferencing has to offer? There are a few things they can do. For starters, a business plan is important. Know what video can do, where it’s needed, and how to scale it properly.

Of course, after investing in video, one must make the most of it. Video should be pervasive across the organization, so that users across the group have access to it and use it to its fullest. Otherwise it’s just gathering dust and going to waste.

Furthermore, one should optimize the technology they have. The right technological infrastructure is needed to make sure videoconferencing can run across a range of offices over IP with an intelligent management network, as well as support video endpoints and third party connections.

Then there’s the delivery model. The common choices are cloud, hybrid, managed on-premise, and on-premise, each with a variety of benefits and drawbacks. One must consider the cost, the internal resources they have available, their flexibility and scalability needs, and so on.

Most importantly, however, is being able to combine video with existing collaboration and communication tools, making it a part of everyday communications. After all, video provides so many opportunities and benefits that it shouldn’t be reserved for “once in a while.” When it becomes second nature, just like instant messaging, email, and all our other methods of communication, a business can truly experience the value of video.

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Edited by Amanda Ciccatelli


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