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iGR Studies Augmented Reality and Its Potential

October 08, 2012

iGR's new market research report titled Augmented Reality: Not Quite Real...Yet, discusses augmented reality. iGR believes that AR, Augmented Reality, with the suite of new technologies provides the ability to overlay 3D information on individual’s physical world. The new AR technology has the potential to revolutionize education, entertainment, gaming, healthcare, merchandizing and travel industry in future. New technologies such as GPS, smartphone video cameras, LBS (Location based Services) and other sensors have the ability to enhance the quality and details of data that consumer’s view.

Augmented reality is defined as a composite, or false view of the world created by computer-generated images, in real time.  In other words, augmented reality (AR) is a live, direct or indirect, view of a physical real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

According to the new study by iGR, a market strategy consultancy focused on the wireless and mobile communications industry, AR has the potential to be a revenue generator for mobile operators in future. New devices such as tablets and smartphones have made life easier and have improved the daily life experience for the end user. Augmented Reality takes this user experience to the next level which will add more value to one’s everyday experiences.

iGR recently expanded and is now able to include statistics like amount of cell sites and sectors in a particular region in its analysis. It is now able to predict when a mobile network can expect to be in high demand, and which of its services in particular is most likely to be popular at the time of spiked interest.

Iain Gillott, president and founder of iGR, says that although in the early stages of its evolution, iGR believes that augmented reality will eventually become a key technology in our daily lives. He added that the potential for AR is unlimited as it transforms, with the addition of new LTE network technology, the manner in which we view, access and present data.

The iGR study addresses the concerns and questions related to the origin, development, benefits, challenges and potential of AR. It discusses prognosis for AR adoption too. The information available in this report can prove to be valuable asset for Device OEMs, Mobile Application developers, Software developers, Mobile Operators, Investors, Financial Analysts and most importantly content providers & distributors.

Edited by Brooke Neuman