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July 10, 2012

HEINEKEN Selects Polycom RealPresence Video Collaboration


By Raju Shanbhag
TMCnet Contributor

This is a modern day world where employees are increasingly becoming dispersed, working from different offices, from home, or desire to stay connected while on the go. Traveling to meet others in person is expensive, and not only wastes time, but can delay important decisions. Video communications solutions can come in handy to solve this problem.


Realizing this, HEINEKEN, the world's most international brewer, has selected Polycom (News - Alert) RealPresence video collaboration solutions to decrease the amount of travel its field sales people do across the UK. It also enhances communication between the London office and the head office in Edinburgh, and improves communication between manufacturing sites.

Lessening travel expenses by more than GBP 250,000 (US$388,000), Polycom video has changed HEINEKEN London and Edinburgh offices into a virtual campus. In the process, the company has also saved 160 tons of CO2 in just 12 months - the equivalent of 1,270 car journeys between Edinburgh and London or 752 return flights between Edinburgh and London – the company stated in a press release.

“The high-definition quality, ease-of-use, and the almost life-like realism of people at the other end of the Polycom video conferencing system has led to larger usage demand for video conferences, with people booking repeat meetings much more frequently," said Brendan Rafferty, IT Architect for HEINEKEN. "We haven't even had to launch it internally; it's been word of mouth that has carried the solution into the live operating environment.”

Recently, the company announced that its social video software application is shipping with the newest HP webcams - the HP Webcam HD models 3310 and soon to be introduced 4310. The Polycom HD video software is the first group social video chat application that lets customers to access their contact lists in popular consumer social platforms, including Facebook (News - Alert), Skype, and gTalk (Google video).

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Allison Boccamazzo

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