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June 11, 2012

ON24 Creates New Platform


By Katie Gatto
TMCnet Contributor

ON24 is not a name that many of us have heard of in the past. For those of you who are not in the know, the company describes itself in the following terms, "the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results."


Today the company announced what it is calling a "new corporate strategy based on a transformative virtual communications platform (VCP) that is a first-of-its kind solution for enterprise communications and marketing that significantly increases the ROI of virtual communications."

The plan has four basic steps to it, steps designed to help support the life cycle of the platform. Here is a look at the cycle of the steps:

Create: In this step users are able to set up their content, make the webcasts and ensure that everything is ready to go live with their webcast.
Distribute: A webcast that is not shared with users is useless. This part of the system is designed to make the distribution of information as simple as possible.  
Consume: This step is done by the viewers of the webcast. They can get their hands on the information all of the time, and do so without a download at any time of day or night, which helps to avoid scheduling issues. 
Measure: When you take the time to make content knowing how it was viewed, and how often is important. This step uses analytics tools to help you get a handle on what is working and what is not. 

Sharat Sharan, the CEO of ON24, had the following to say about the launch in a release put out by the company, "With the Virtual Communications Platform, we are both creating and expanding this category. With this platform approach, we are no longer providing just webcasting and virtual environment solutions—we are integrating all of our applications into a single platform that makes it incredibly easy to create, distribute and consume content and measure program efficiency.”




Edited by Brooke Neuman

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