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Desktop Videoconferencing to Play Crucial Role in Business Collaboration and UC

October 19, 2011

Desktop videoconferencing will play an important role in business collaboration and unified communications, according to InformationWeek's Desktop Videoconferencing Survey.

According to the survey, Skype demonstrated that video could be done over the Web for the consumer market. H.264 Scalable Video Coding (SVC) makes HD videoconferencing over the Web feasible for business use.

Thirty-four percent of poll respondents have deployed desktop videoconferencing, and another 10 percent is planning to implement within a year.

Improving collaboration among employees and reducing travel costs are the primary drivers behind desktop videoconferencing deployments, the InformationWeek survey said. Four hundred sixty-three business technology professionals responded to this poll.

"With new technologies like SVC making Internet-based videoconferencing more stable, you can get employees and business partners collaborating 'face to face' from pretty much anywhere," said Lorna Garey, content director of InformationWeek Reports, in a statement. "And you can get excellent quality at relatively low cost."

Conference room videoconferencing, in use or planned for deployment in 78 percent of respondents' companies, outpaces desktop videoconferencing, despite desktop videoconferencing's advantages, including the need for no more than a computer, Web camera and headset, the survey said.

Ninety six percent of respondents run or plan to run desktop videoconferencing on Windows PCs, 39 percent on iPads and 34 percent on Macs, according to the survey called Desktop Videoconferencing: Ready for Its Close-Up.

According to forty eight percent of poll respondents, their IT organizations don't allow the use of Skype, while 33 percent allow it, and another 15 percent say Skype is used without IT's consent.

Recently, market research agency Ovum said that business spending on video conferencing will grow annually by 6 percent through 2016. At that point, the global video conferencing market will be worth $3.8 billion.

The video conferencing equipment market is expected to be dominated by established U.S. vendors Cisco and Polycom. Huawei and ZTE, however, are set to have a major impact on the market in the next two to four years, despite their smaller size.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Stefanie Mosca