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Conferencing: ReadyTalk Releases Eloqua Cloud Connectors

May 19, 2011

Increasing the accuracy of webinar-generated data and move leads through the marketing and sales pipeline faster, ReadyTalk has released the Eloqua Cloud Connectors for ReadyTalk.

Eloqua worked closely with ReadyTalk to meet the needs of customers who use ReadyTalk's audio and Web conferencing and webinar services as a key component in marketing  campaigns and lead generation programs as a provider of revenue performance management solutions. By enabling marketers to promote webinars with custom Eloqua e-mails and registration pages, the Eloqua Cloud Connectors for ReadyTalk improve the effectiveness of webinar programs.

Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.

“As we look to help companies grow revenue through improved marketing and demand generation campaigns, we recognized that there were pain points around managing the data from multiple platforms," said Steve Woods, CTO at Eloqua. "Cloud Connectors, such as this one, are designed to improve the process of moving data more quickly between Eloqua and other platforms used by marketers and decrease the number of steps in the marketing cycle.”

The Eloqua Cloud Connectors for ReadyTalk allows the users to automatically capture attendance data in Eloqua to speed lead scoring and sales conversion; increase reporting accuracy and security with a unique "Join Meeting" link for each registrant; easily add new prospects generated by webinars to Eloqua; and run engaging live events for audiences of up to 3,000 people, the company stated in a press release.

In October 2009, ReadyTalk introduced new ReadyTalk Media Player, a social media tool that helps users to easily embed and share conference recordings on social media platforms, blogs, YouTube and other Web sites. The new release ReadyTalk Media Player gave users the ability to embed recorded content into a user's site of choice including Wordpress, MoveableType and LiveJournal without any downloads, the company stated.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tammy Wolf