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Conference Call: Etisalat Unveils Conferencing Room with Tata, Cisco Deal


December 22, 2010

Etisalat has introduced UAE's first Public TelePresence room to increase the reach of its customers. The company has partnered with Tata Communications and Cisco for this purpose.

Tata Communications offers public Cisco TelePresence Suites in locations around the world. The solution is an interactive and collaborative product through an “in-person” experience. It helps customers to reach many people at once, and often, at any of Cisco’s global locations.

Etisalat Public TelePresence room will provide high-definition virtual conferencing capabilities to businesses across a robust global video network and is located at the Dubai World Trade center (DWTC), opposite Hall number 3. Deployed by Tata Communications, in prime business capitals of the world, such as New York, London, Mumbai and Shanghai, the network includes a unique network of 23 Public TelePresence rooms.

“The potential of video to change the way we do business is significant,” said Wayne Hull, director and general manager of Cisco, UAE. “Our collaboration with Etisalat, Dubai World Trade Center, and Tata Communications to launch the first public TelePresence solution in the UAE unleashes the potential of video and marks yet another major landmark  for Cisco in the UAE and Etisalat.

Facilitating companies to book the Public TelePresence room for their meetings in advance, Etisalat has developed an interactive, 24/7 online booking system. The Public TelePresence room will offer an affordable and efficient alternative to attendees traveling for global meetings with the flexibility of connecting with up to six participants on either side of a call, and calls possible to multiple TelePresence centers worldwide, powered by Tata Communications network.

Recently, the National Hockey League (NHL) and Cisco extended their strategic partnership to feature Cisco technology solutions in key video-dependent areas such as hockey operations, business operations, marquee events and direct-to-consumer applications. NHL will use wireless and fixed networks optimized for video to power the NHL's communications and content delivery of game footage, analyst and player interviews, and fan contributions. The NHL has deployed Cisco Telepresence, a life-sized, high-definition video collaboration system.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tammy Wolf