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Nefsis Customer Surveys: Increase in Adoption of Videoconferencing Services

October 27, 2010

Nefsis, a provider of online videoconferencing services, reported that more customers were now using document, application and rich media sharing features in its online services.

According to company sources this remarkable increase in new users is the increasing familiarity with Web conferencing which offers built-in collaboration features in related products. Nefsis’ main commercial product, Nefsis Professional, is a cloud-based videoconferencing online service for business. It encompasses a full-suite of advanced collaboration features.

Customer surveys conducted by Nefsis reveal that videoconferencing is an evolving market which was limited to stand-alone systems in large corporate and government installations previously.

The availability of products and online services for consumers, small businesses and medium-sized businesses, has increased its popularity. Citrix GotoMeeting announced support for video features, called ‘HD Faces,’ in their online service earlier this month and Skype has offerings in consumer and business markets.

Providers like Nefsis specializing in Web conferencing and cloud-based online services offer fully-integrated Web collaboration suites. Nefsis lets conference hosts share presentations, documents, desktops and applications with highlighting and annotation tools, play movie files and distribute electronic handouts during a conference. These features override the collaboration capabilities of many Web conferencing vendors and most other stand-alone videoconferencing hardware products.

In a press release, Tom Toperczer, Nefsis vice president of marketing, said, “We’re seeing a richer combination of high-quality videoconferencing with web collaboration in our core business markets. And live media sharing, the feature name for sharing a movie file during a conference has grown four-fold just since last spring.”

Another reason which has led to the increase in use of integrated Web and videoconferencing is the reach of online services to line employees and the availability of several applications that enhance online meetings.

Some examples include distributed project teams looking at AutoCAD drawings, user interface mock-ups, draft advertising campaigns, telemedicine and PACS images, or inter-office meetings that need graphics or visual images to hold attention. These types of applications cannot be served by consumer products and stand-alone videoconferencing hardware, explained company officials.

To serve the needs of small businesses and home office applications, Nefsis offers a free entry-level service, Nefsis Basic. The company’s flagship offering, Nefsis Professional is designed for corporate customers and it offers support for desktops, conference rooms and training facilities, including Webcam and HD video inputs.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jaclyn Allard