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TMCNet:  Global Wireless Speaker Market 2018-2023: Growing Online Music Streaming, Voice Searches Gaining Prominence & Increasing Penetration of Internet

[January 08, 2019]

Global Wireless Speaker Market 2018-2023: Growing Online Music Streaming, Voice Searches Gaining Prominence & Increasing Penetration of Internet

DUBLIN, Jan. 8, 2019 /PRNewswire/ --

The "Wireless Speaker Market - Global Outlook and Forecast 2018-2023" report has been added to's offering.

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The global wireless speaker market size is expected to reach revenues of over $27 billion by 2023, growing at an impressive CAGR of around 17% 2018-2023.

The global wireless speaker market is driven factors such as ease of usage, connectivity, skillsets, design, sensor technology, voice-recognition, and signal transmission. The increasing proliferation of Bluetooth speakers and multiroom wifi speakers will boost revenues in the global wireless speaker market. The market research report provides in-depth market analysis and segmental analysis of the global wireless speaker market by connectivity type, price range, end-user type, distribution channels, and geography.

The development of wireless connectivity technologies such as Bluetooth and Wi-Fi to connect to smartphones, tablets, PCs, or any other dedicated wireless controller is propelling the growth of the global wireless speaker market. The introduction of Bluetooth speakers and Wi-Fi speakers is changing the technological landscape in the global market. The growing demand for innovative audio equipment is encouraging the leading players to launch new products in the market to attract new consumers.

The introduction of sound reinforcement equipment that supports various technologies such Bluetooth Low Energy (BLE), and Basic Rate/Enhanced Data Rate (BR/EDR) will enable vendors to manufacture products that are flexible to the needs of the consumers in the global market. The launch of smart speakers that provide ease-of-use along with a taste of innovation is transforming the market.

The development of Europe, North America, and APAC economy is boosting the demand for consumer durable products, thereby driving the requirement for improved products in the global market. The rising awareness of wireless and remote speakers in the residential sectors of emerging nations will have a positive impact on the global market. The increasing per capita income, rising number of dual-income households, and growing spending on innovative devices are some of the factors augmenting the growth of the global wireless speaker market.

The increasing adoption of smart homes and implementation of connected devices is contributing to the revenues in the global market. The proliferation of online retailers such as Amazon,, and eBay offering products from several key vendors will result in the evolution of the global market. The global wireless speakers market is projected to reach revenues of more than $27 billion by 2023, growing at a CAGR of approximately 17% during the forecast period. The report also provides market size details in terms of unit shipment during the forecast period.

Wireless Speaker Market - Dynamics

The growing prominence of voice searches is propelling the growth of the global wireless speaker market. The usage of voice search is witnessing an unprecedented growth among consumers worldwide, and it is estimated that about 25% of the mobile queries and searches on Google's mobile application and Android devices were voice searches in 2017.

This increasing adoption of this technology is driving the development of voice assistant technology in the global market. Voice searches are gaining traction in advertising, payment, and processing activities thereby driving the demand for innovative speakers in the global market.

Some of the most popular voice assistant technology available in the market is Apple's Siri, OK Google, and Amazon's Alexa. The use of voice assistant technology as a personal assistant, fun and entertainment, general information, and local information provider will attribute to the development of the global wireless speaker market during the forecast period.

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Report Coverage

4.1 Market Definition

4.2 Base Year

4.3 Scope of Study

4.3.1 Market Segmentation by Connectivity Type

4.3.2 Market Segmentation by End-user Type

4.3.3 Market Segmentation by Distribution Channel Type

4.3.4 Market Segmentation by Price Range

4.3.5 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Inclusions

5.3 Exclusions

5.4 Currency Conversion

5.5 Marke Derivation

6 Market at a Glance

7 Introduction

7.1 Market Overview

7.2 Bluetooth

7.2.1 Overview

7.2.2 Evolution of Bluetooth

7.3 Bluetooth Technologies

7.3.1 By Radio

7.3.2 By Topology

7.3.3 By Solution

7.4 Working Mechanism of a Bluetooth Speaker

7.5 Virtual Assistants

7.5.1 Overview

7.5.2 Various Virtual Assistants

7.5.3 Interactions with End-users

7.6 MacroEconomic Factors Enabling Market Growth

7.6.1 Economic Development

7.6.2 Per Capita GDP in Developing Markets

7.6.3 Dual-income Households in Developed Markets

8 Market Dynamics

8.1 Market Growth Enablers

8.1.1 Growing Online Music Streaming

8.1.2 Voice Searches Gaining Prominence

8.1.3 Increasing Penetration of Internet

8.1.4 Increased Adoption of Smart Homes

8.1.5 YOY Impact of Market Growth Enablers

8.1.6 YOY Impact of Market Growth Enablers on Regions

8.2 Market Growth Restraints

8.2.1 Low Internet Penetration in Developing Economies

8.2.2 Volatility in Raw Material Prices and Increasing Labor Costs

8.2.3 Security Issues and Ethical Concerns

8.2.4 YOY Impact of Market Growth Restraints

8.2.5 YOY Impact of Market Growth Restraints on Regions

8.3 Market Opportunities & Trends

8.3.1 Increasing Popularity of Voice-first Technology

8.3.2 Increased Investment in IoT by Vendors

8.3.3 Increasing Influence of Internet in Shaping End-users' Purchasing Behavior

8.3.4 YOY Impact of Market Opportunities & Trends

8.3.5 YOY Impact of Market Opportunities & Trends on Regions

9 Value Chain Analysis

9.1 Value Chain overview

9.2 Value Chain Analysis

9.2.1 Raw Material and Component Suppliers

9.2.2 Manufacturers

9.2.3 Distributors/Dealers/Retailers

9.2.4 Retailers

9.2.5 End-user

10 Introduction to Smart Home

10.1 Overview

10.2 IoT Specialized Networks

10.2.1 Bluetooth

10.2.2 ZigBee

10.2.3 Z-Wave

10.2.4 Thread

10.2.5 Wi-Fi

10.2.6 Cellular

10.3 Opportunities in Connected Living Market

10.4 Smart Device Ownership in Developed Countries

11 Market Landscape

11.1 Global Smart Home Devices market

11.1.1 Market Overview

11.1.2 Market Size & Forecast

11.2 Global Wireless Speaker Market

11.2.1 Historical Data 2014-2016

11.2.2 Market Size & Forecast 2017-2023

11.3 Porter's Five Forces Analysis

11.3.1 Threat of New Entrants

11.3.2 Bargaining Power of Suppliers

11.3.3 Bargaining Power of Buyers

11.3.4 Threat of Substitutes

11.3.5 Competitive Rivalry

12 Market By Connectivity Type

12.1 Market Overview

13 Global Bluetooth Speaker Market

13.1 Market Size & Forecast

13.2 Market by Product Segmentation

13.2.1 Market Overview

13.2.2 Global Traditional Bluetooth Speaker Market

13.2.3 Global Waterproof Bluetooth Speaker Market

13.2.4 Global Rugged Bluetooth Speaker Market

14 Global Wi-Fi Speaker Market

14.1 Market Size & Forecast

14.2 Segmentation based on Connectivity Technology

14.2.1 Market Overview

14.2.2 Global Wi-Fi-only Speaker Market

14.2.3 Global Hybrid Speaker Market

14.3 Segmentation based on Use of Digital Assistant

14.3.1 Global Smart Wi-Fi Speaker Market

14.3.2 Market Size & Forecast: First-party Smart Speaker Market

14.3.3 Market Size and Forecast: Third-party Smart Speaker Market

14.3.4 Global Non-smart Wi-Fi Speaker Market

14.4 Segmentation based on Room Placement

14.4.1 Global Single-room Wi-Fi Speaker Market

14.4.2 Global Multi-room Wi-Fi Speaker Market

15 Market by Price Range

15.1 Market Overview

15.2 Market Size & Forecast

15.2.1 Global Low-end Wireless Speaker Market

15.2.2 Global Mid-range Wireless Speaker Market

15.2.3 Global Premium Wireless Speaker Market

16 Market by End-Users

16.1 Market Overview

16.2 Market Size & Forecast

16.2.1 Global Residential Wireless Speaker Market

16.2.2 Global Commercial Wireless Speaker Market

17 Market by Distribution Channel

17.1 Market Overview

17.2 Manufacture, Production, and Distribution

17.3 Distribution through Retail Stores

17.4 Distribution through Online Websites

18 Market by Geographical Segmentation

18.1 Market Overview

19 North America: Wireless Speaker Market

20 Europe: Wireless Speaker Market

21 APAC: Wireless Speaker Market

22 Latin America: Wireless Speaker Market

23 MEA: Wireless Speaker Market

24 Competitive Landscape

24.1 Market Overview

24.2 Market Structure and Mapping of Competition

24.2.1 Herfindahl-Hirschman Index

24.3 Market Share Analysis

24.3.1 Bluetooth Speakers

24.3.2 Smart Speakers

25 Key Company profiles

25.1 Alibaba Group

25.2 Alphabet (Google)


25.4 BEATS Electronics (Apple)

25.5 Bose

25.6 HARMAN International (Samsung)

25.7 Sonos

25.8 Sony

26 Other Prominent Vendors

26.1 Altec Lansing

26.2 Anker Innovations


26.4 Apple

26.5 Artis

26.6 Axess

26.7 Avnera

26.8 Baidu

26.9 Bang & Olufsen

26.10 Beijing LingLong (

26.11 Boat Lifestyle

26.12 Braven

26.13 Creative Technology

26.14 Deutsche Telekom

26.15 DOSS

26.16 D&M Holdings (Denon)

26.17 Edifier

26.18 Fabriq

26.19 Facebook

26.2 Forcovr (Shenzhen Guowei Security)

26.21 iBall

26.22 iClever

26.23 ION Audio

26.24 Invoxia

26.25 JAM Audio

26.26 JONTER

26.27 KaKao

26.28 KitSound by Kondor

26.29 Klipsch Group

26.30 Koninklijke Philips

26.31 KT

26.32 Lenovo

26.33 LG Electronics


26.35 LINE

26.36 Logitech

26.37 Micromax

26.38 Mobvoi

26.39 Monster Cable Products

26.4 Mpow

26.41 Mycroft AI

26.42 NAVER

26.43 NVIDIA

26.44 Onkyo & Pioneer

26.45 Orange

26.46 Panasonic

26.47 Photive

26.48 Plantronics

26.49 Polk Audio


26.51 Samsung Electronics

26.52 SHARKK

26.53 Sharp

26.54 SK Telecom

26.55 Skullcandy

26.56 SoundBot

26.57 Supersonic

26.58 TAGG

26.59 Telefnica

26.60 Tencent

26.61 The House of Marley

26.62 TIBO

26.63 Tribitaudio

26.64 VicTsing

26.65 Xiaomi

26.66 Yamaha

26.67 Yandex

26.68 Zebronics

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