|[September 11, 2018]
Sacramento Kings Partner with Zipwhip to Become First Professional Sports Team to Offer RCS Messaging
the original cloud software platform for two-way business texting, today
announced a partnership with the Sacramento Kings to roll out an
RCS-enabled communication channel on its toll-free business phone
number. The Kings, one of the first businesses globally to begin sending RCS
messages on an existing business phone number, will use the
technology to strengthen fan-to-franchise engagement, providing a
human-to-human fan experience, incorporating rich media, location
sharing and more into team communications.
Beginning today, the Kings will use RCS to improve their day-to-day fan
communications around ticketing, game schedules and other general
information. Consumers can engage via RCS with the Kings by texting
their toll-free phone line at 833-91KINGS. The service will leverage
Zipwhip's participation in Google's Early Access Program for RCS
business messaging and will initially be available for Android users on
the Sprint (News - Alert) network.
An evolution of SMS and MMS, RCS marks the progression of text-based
communication, delivering an elevated experience which highlights the
best features of today's smartphones. As the original creators of the
business texting industry, Zipwhip pioneered two-way communication and
continues to lead the charge around the future of business-to-consumer
engagement. With RCS capabilities expanded to existing phone numbers,
today's businesses can now seamlessly innovate alongside consumer demand
via the phone number they have invested immeasurable equity into.
By using an existing toll-free number to initiate RCS conversations, the
Sacramento Kings will provide a seamless transition to RCS and will
deliver RCS messages via SMS or MMS as a fall-back where data
connectivity is unavailable, or if the handset is not RCS-capable.
Unlike most companies which rely solely on chatbots and artificial
inelligence, Zipwhip's RCS solution is driven primarily by
human-to-human interaction, providing users with a personal and dynamic
conversation while also incorporating modern functionality into the
"There are over 200 million business phone numbers in North America
which, thanks to Zipwhip, are now poised to take advantage of RCS
capabilities via the existing phone number their customers know and
love," said John Lauer, CEO and co-founder, Zipwhip. "As the first
franchise in the nation to RCS-enable its landline, the Sacramento Kings
continue to be at the forefront of leveraging technology and innovation
to strengthen the fan experience. Further, by text-enabling existing
landlines, Zipwhip can seamlessly onboard new partners, like the
Sacramento Kings, with zero friction. Zipwhip is proud to power the next
generation of two-way communication and I'm confident RCS will continue
to be embraced across the country by businesses and wireless carriers
RCS is an enhanced messaging technology that provides deeper
interactions than current SMS and MMS capabilities. RCS users are able
to share their location, view typing indicators, receive read receipts,
make payments and reply to inline suggested buttons within their native
texting app, along with many additional functionalities. While the GSMA (News - Alert)
percent of smartphones will be RCS-enabled by 2020, much of the
technology's growth and adoption to-date has occurred in Europe. The
potential for RCS globally, however, is huge with 430
million monthly active users expected to engage in RCS this year
before leaping to 2.76 billion in 2019. The Zipwhip and Sacramento Kings
partnership marks a significant milestone in the North American market,
where the potential for RCS is only now being realized.
"RCS stands to upgrade today's business messaging experience by powering
communications that are more interactive and engaging than ever before,"
said Todd Parker, Head of Business Development, Carrier Messaging,
Google (News - Alert). "We are pleased to have Zipwhip working in conjunction with the
Sacramento Kings to provide new ways for fans to get timely, useful
information about games via RCS."
"We are always looking for ways to ensure the Golden 1 Center experience
seamlessly extends off the court and into the hands of our fans and
guests through their devices," said Ryan Montoya, Sacramento Kings Chief
Technology Officer. "Thanks to Zipwhip, we can provide our fans with the
latest technology to stay connected, communicate with the franchise and
get the information they need."
Representatives from Zipwhip will be onsite at Mobile World Congress (News - Alert)
Americas in Los Angeles Sept. 12-14 to demonstrate the power of
RCS-enabled communication. To learn more about RCS or receive a
personalized demo, please visit the Zipwhip booth in the West Hall,
Stand 1610. Zipwhip will also be showcasing live demos with Google and
the GSMA in the Innovation City: Hall South Stand S.1346.
A Seattle-based SaaS (News - Alert) company, Zipwhip is modernizing the business
texting medium by enabling text messaging to existing landline, VoIP and
toll-free phone numbers. Zipwhip pairs direct network connectivity with
easy, cloud-based software, so businesses of any size can give customers
the choice to "text or call" and handle two-way text conversations at
scale. Learn more about Zipwhip at www.zipwhip.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180911005346/en/
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