|[September 10, 2018]
BMW Motorcycle Dealerships Top Ranked for Response to Customer Internet Inquiries, Reports Pied Piper PSI®
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI®
Internet Lead Effectiveness® (ILE®) Industry
Study, which measured how motorcycle and UTV dealerships responded to
customer inquiries received through dealership websites. Study rankings
by brand were determined by the Pied Piper PSI process, which ties
"mystery shopping" measurement and scoring to dealership sales success.
This press release features multimedia. View the full release here:
2018 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study (US Powersports + OPE Industry) (Graphic: Business Wire)
Dealerships selling Polaris' Indian motorcycle brand were ranked second,
followed by Ducati, Husqvarna, Triumph, Kawasaki and Yanmar. Brands
which improved the most from year to year were Ducati, Kawasaki,
Triumph, Indian and BMW. Brands suffering a decline from year to year
were Harley-Davidson and Yamaha (News - Alert).
Pied Piper sent customer inquiries through the individual websites of
3,175 dealerships, asking a question about a vehicle in inventory, and
providing a contact name, email address and local telephone number. Pied
Piper then ealuated how the dealerships responded over the next 24
hours. Nineteen different measurements generated a dealership's PSI-ILE
2018 marks the first time that Outdoor Power Equipment brands selling
UTVs were included as part of this study. In contrast, Powersports
brands selling motorcycles have been measured annually for each of the
past three years, and most Powersports brands improved their performance
substantially from 2017 to 2018.
Response to customer web inquiries varied substantially by brand, and by
dealership within each brand. For example, on average only 45% of
customers received a personal reply within 24 hours. But more than 60%
of Indian, BMW, Ducati and Yanmar customers received a personal reply on
average, while less than 30% of HiSun, CFMoto or Toro customers received
a personal reply on average.
The 2018 Pied Piper PSI® Internet Lead Effectiveness®
(ILE®) Powersports & Outdoor Power Equipment Industry Study
(U.S.A.) was conducted between August 2017 and July 2018 by submitting
customer internet inquiries directly to a sample of 3,175 dealerships
nationwide representing all major brands. Examples of other recent Pied
Piper PSI studies are the 2018 Pied Piper PSI (In-Person) U.S. UTV
Industry Study, in which BRP's Can-Am brand was ranked first, the 2018
Pied Piper PSI-ILE (Internet) U.S. Auto Industry Study in which
Mercedes-Benz was ranked first, and the 2018 Pied Piper PSI (In-Person)
U.S. Auto Industry Study in which Audi was ranked first. Complete Pied
Piper PSI industry study results are provided to vehicle manufacturers
and national dealer groups. Manufacturers, national dealer groups and
individual dealerships also order PSI "mystery shop"
evaluations-internet, telephone, or in-person-as tools to improve the
sales effectiveness of their dealerships. For more information about the
Pied Piper Prospect Satisfaction Index, and the proprietary PSI process,
go to www.piedpiperpsi.com.
About Pied Piper Management Company, LLC
Monterey, California based Pied Piper Management Company, LLC was
founded in 2003 to help brands and manufacturers improve the performance
of their retail networks. Go to www.piedpipermc.com.
This press release is provided for editorial use only, and information
contained in this release may not be used for advertising or otherwise
promoting brands mentioned in this release without specific, written
permission from Pied Piper Management Co., LLC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180909005001/en/
[ Back To Conferencing Zone's Homepage ]