|[April 16, 2018]
Zipwhip and KING 5 Partner to Provide TAKE 5 TV News Program with Live Viewer Engagement via Texting
the original cloud software platform for two-way business texting, and KING
5, the Pacific Northwest's leading television news station, partner
today to provide live viewer engagement through texting for its newest
show, TAKE 5. The show launches today on KING 5 at 4 p.m.
This press release features multimedia. View the full release here:
The program aims to inform and inspire Northwest audiences through a
blend of traditional news reporting and casual conversation. As part of
that mission, the four co-hosts wll engage in real-time texting
conversations with viewers at home. Zipwhip's software will enable the
co-hosts to field and respond to SMS or MMS texts that come into the
show's landline phone number: (206) 448-4545.
"KING 5 is proud to partner with Zipwhip to enhance the viewing
experience for TAKE 5. Our viewers can now quickly and easily text with
our TAKE 5 team via our normal business number, fully participating in
the conversation," said Jay Yovanovich, KING 5 Director of Marketing.
Zipwhip allows businesses of all kinds to text with their existing
landline, VoIP or toll-free phone number. As opposed to short-code
texting, Zipwhip's software enables conversational, two-way texting
"Texting is the most natural way for audiences to connect with the shows
they love - all they need is the phone already in their pocket," said
John Lauer, CEO of Zipwhip. "We're looking forward to helping the KING 5
team engage with viewers on the medium of their choice. The
short-format, high-priority nature of texting makes it a great fit for
news organizations looking for real-time audience engagement and
TAKE 5 airs every weekday from 4-5 p.m. PDT on KING 5. Viewers can text
into the show any time at (206) 448-4545.
A Seattle-based SaaS (News - Alert) company, Zipwhip is modernizing the business
texting medium by enabling text messaging to existing landline, VoIP and
toll-free phone numbers. Zipwhip pairs direct network connectivity with
easy, cloud-based software, so businesses of any size can give customers
the choice to "text or call" and handle two-way text conversations at
scale. Learn more about Zipwhip at www.zipwhip.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416005414/en/
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