|[May 17, 2017]
Fuze Wins SiriusDecisions Return on Integration (ROI) Award
the leading cloud-based communications solution provider for the modern
global enterprise, today announced it has been awarded a SiriusDecisions
Return on Integration (ROI) Award for its use of next-generation
market analysis, targeting, and predictive analytics methods to drive
higher-performing demand. The award acknowledges Fuze for building a
predictable, measurable demand-creation engine and an advanced target
accounts strategy, with high levels of alignment between sales and
To help power Fuze's significant growth, Fuze executed a number of
successful initiatives, including the rebuild of its marketing
technology stack and designing a new account-based marketing strategy.
"The Fuze opportunity was unique in that it offered us a clean slate to
completely replace the marketing technology stack and effectively
rebuild all the processes that surround marketing execution," said Brian
Kardon, CMO, Fuze. "Our results demonstrate the value of our strategy
and implemetation, with the team repeatedly exceeding its quarterly
goals for pipeline and revenue contribution. Our partnership with the
Fuze sales team was central to our success, and I am grateful to be
working with such an exceptional organization."
SiriusDecisions selected Fuze based on its strong results and improved
company performance and growth. This includes: expanding the marketing
team from five to 20 people in just 90 days, implementing the
SiriusDecisions Demand Waterfall™, and deploying new processes for
alignment between sales and marketing.
"We are proud to honor Fuze in the category of Demand Creation and Lead
Management for its use of next-generation market analysis, targeting,
and predictive analytics methods to drive higher demand," said Tony
Jaros, president and chief product officer of SiriusDecisions. "I look
forward to seeing Fuze's excellent work presented on stage at our 12th
annual SiriusDecisions Summit."
"We're excited to present the details and share the journey of our work,
which ultimately led to us receiving this prestigious award," said Will
Pringle, VP of WW Demand-Generation, Fuze. "Our talented team is
breaking new ground daily in the world of account-based marketing and I
couldn't be more proud of them."
The Fuze marketing team will present
results at the SiriusDecisions Summit 2017, May 16-19, in Las Vegas, NV.
Learn more about the event here.
Fuze is a global, cloud-based unified
communications platform that empowers productivity and delivers insights
across the enterprise by enabling simplified business voice
communications, flexible video conferencing, and always-on
collaboration. Formerly ThinkingPhones, Fuze allows the modern, mobile
workforce to seamlessly communicate anytime, anywhere, across any
device. Headquartered in Boston, MA, Fuze has additional locations
including New York, San Francisco, Seattle, Ottawa, London, Amsterdam,
Aveiro (Portugal), Paris, Munich, Zurich, Madrid, Copenhagen, and
Sydney. For more information, visit www.fuze.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170517005629/en/
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