[February 27, 2013]

Blueocean Market Intelligence Announces Results of Study Analyzing Consumers' Usage, Understanding and Concerns of Cloud Computing

Research and analytics firm Blueocean Market Intelligence announced today the results of a fourth quarter study analyzing awareness, perceptions and usage opportunities in the consumer cloud computing space. The study found that consumers' understanding of cloud computing remains low, despite an increase in usage, since this study was first conducted last year. A complimentary live webinar will be held on March 13 to offer a preview of more key findings from the full report. 

The study, based on Blueocean Market Intelligence's 360 Discovery^TM approach, involved online research, social media analysis, vendor interviews and in-depth consumer interviews in the United States, Germany and India.

"Cloud computing is growing rapidly. Today, the growth is coming not only from the business segment, but also from the consumer segment, where the opportunities are endless," said Blueocean Market Inteligence Senior Vice President Ajith Sankaran. "While significant research exists surrounding the overall cloud computing industry, little research is focused on the consumer segment."

A complimentary live webinar is set for March 13 at 1 p.m. EDT. Attendees will learn about the state of consumer cloud computing, current adoption patterns and barriers that need to be overcome in order for consumer cloud computing to truly become mainstream. Sankaran will share insights from this fourth quarter study including:

• Where is the growth in consumer cloud computing coming from
• Why, even after a steady increase in usage, consumer "understanding" of cloud services remains low
• Why is "consumer understanding" important
• What are the major concerns among consumers when it comes to cloud computing

To register for the webinar or request a copy of the full report, visit http://www.blueoceanmi.com/.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. Combining the talent, speed and cost benefits of a flat world, along with their experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 600 professionals specializing in analytics, market intelligence, social media, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.

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