New Social Analytics From ePrize Offers Brands the Facebook Data They've Been Missing
(Marketwire Via Acquire Media NewsEdge) DETROIT, MI -- (Marketwire) -- 02/21/13 --
ePrize, a global leader in digital engagement for mobile, social, and web campaigns, today announced ePrize Social Analytics, a new social analytics report service that offers brands deep, actionable insights on brand followers through the collection and aggregation of valuable Facebook data. This comprehensive level of data, previously difficult for brands to decipher, will be integral in more effectively engaging with customers and further guiding them down the path to purchase.
According to recent surveys, 80% of marketers worldwide plan to use social media data in overall marketing efforts. In addition, over 40% of marketers cite lack of analytics capabilities as factors that prevent them from collecting social media data effectively(1). ePrize Social Analytics now offers brands an easy way to uncover this valuable data and implement the findings into more deeply engaging with customers.
"Facebook is the world's most powerful and reliable CRM database," said Matt Wise, CEO of ePrize. "With our Social Analytics offering, brands can use Facebook data to shape more relevant content, offer highly targeted promotions, and drive future decision making, such as buying more targeted and efficient Facebook media."
ePrize Social Analytics uses data collected through the Facebook Login process during a consumer's registration for a marketing campaign. When consumers choose to register with their Facebook data, they give brands permission to collect valuable information including likes and interests, status updates and check-ins, and lifestyle and demographic information. ePrize's proprietary software aggregates the raw, unusable Facebook data from each campaign, and categorizes it into detailed visual breakdowns, allowing brands to:
See trends among customers Evaluate the program's success on reaching their target consumer Understand how participation dynamics differ between programs based on program type Optimize Facebook media buys
Brands will also gain deeper knowledge about their Facebook communities, enabling them to:
Develop future program themes Identify partnership and sponsorship opportunities Gain insights on brand competitors in the space Deliver more relevant social content
"Until now, our clients have never had the opportunity to see aggregated data through Facebook, making them wonder how well they really know their Facebook fans," says Matt Kates, ePrize VP of Strategic Services. "ePrize Social Analytics is the latest example in our initiative to provide new campaign measurement tools and drive effective social engagement."
For more information on ePrize Social Analytics, register for a free 30-minute webinar on February 27 or March 13 by visiting http://www.eprize.com/engage/webinars/.
About ePrize, Inc.ePrize is a global leader in digital engagement. The company's multi-channel solutions enable the world's largest brands to create a dialogue with consumers on web, social, and mobile, and integrated with point of sale systems. All campaigns can be executed from a unified technology platform. Fortune 500 brands and world-class agencies rely on ePrize's creative, technology and legal services. ePrize has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Palo Alto, and Seattle. ePrize acquired an analytics division in 2011 and a mobile CRM company in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012. In January 2013, ePrize acquired Mozes, which allows brands to engage consumers in venue. See our press page on eprize.com or text CRM to 35350 for mobile demos and alerts.
(1) Emarketer, Real-Time Marketing Grows in Importance as Social Analytics Improve, February 13, 2013
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