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TMCNet:  Building a Customer Loyalty Program that Really Works by

[February 21, 2013]

Building a Customer Loyalty Program that Really Works by "Engaging Sales"

SALT LAKE CITY --(Business Wire)--

Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, will present a complimentary webinar Building a Customer Loyalty Program that Really Works by "Engaging Sales" on Tuesday, February 26, 2013, at 11a.m. MST (1 p.m. EST). Space is limited, and seats can be reserved by visiting



Tuesday, February 26, 2013, at 11:00 a.m. Mountain Standard Time (1:00 p.m. Eastern)



Presenter: Jamie Ziegler, Allegiance (News - Alert) VP of the Technology Sector; Co-Presenter: Andrew McInnes, Allegiance Director of Product Marketing



Improving client relationships at the account level is one of the most powerful ways the sales team can grow pipeline and revenue. But that's not what most B2B organizations do. Few have a formal program, and even fewer link customer experience feedback to actions that grow the business. To experience 100%, 200% or 300% growth in key accounts, managers need to better understand what those customers have to say. A world-class customer loyalty program is simple to understand and easy to launch.

Attendees of this webinar will learn:
  • The five key components of a successful customer loyalty, account-level program
  • How negative feedback is just like money in the bank for top sales leaders
  • Why the right kind of program will ensure your key accounts stay focused on you
  • How to get a program launched quickly, no matter what your budget


To register today, go to



Jamie Ziegler As Allegiance Vice President of the Technology Sector, Ziegler leads Allegiance's program at the global level and develops and delivers enterprise programs, benchmarks and process improvements that continuously enhance the customer experience and deliver profitable growth. She has directed global programs for J.D. Edwards and most recently, as the vice president of customer experience at VMware. Ziegler has also been a top performing sales rep, which gives her real world insights into the "mind of the field."

Andrew McInnes McInnes is Allegiance Director of Product Marketing and former Forrester (News - Alert) Research customer experience analyst. Andrew is an expert in customer experience programs and their impact on companies. He is a thought leader and frequent industry speaker, and works directly with clients to create successful programs.

Allegiance Supporting Resources

1. Allegiance press room <>

2. Voice of the Customer Blog <>

3. Become a Fan of Allegiance on Facebook <>

4. Follow Allegiance on Twitter <>

5. Allegiance customer success stories and white papers <>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a "Top 10" by Software 500 in 2010. For more information about Allegiance, visit

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