|[February 20, 2013]
Digital River Offers E-Commerce Store Merchants Free Webinar on Web Analytics Basics
MINNEAPOLIS --(Business Wire)--
Digital River (News - Alert), Inc. (NASDAQ: DRIV),
the revenue growth experts in global cloud commerce, announced it will
host a free webinar to help businesses learn how to extract web
analytics from their online store and then use the data to drive
revenue. The webinar, "Web Analytics 101-Best Practices for
Measuring and Marketing," is set for Feb. 27, 2013, at 11 a.m. CST. The
webinar is now open for registration. Progressively more advanced web
analytics topics and strategies will be introduced each quarter as part
of Digital River's ongoing E-Commerce Webinar Series.
Led by Eric Lanser, Digital River's program manager for analytics, the
how-to webinar will cover best practices, provide ideas for successful
e-marketing campaigns and help attendees identify opportunities for
online store improvements. During the session, attendees will:
Explore how to use basic and detailed Google (News - Alert) Analytics and Site
Find out how to use segmentation to precisely measure performance;
Discover how to gain vital insight from analytics data to guide
business decisions; and
Learn the three most valuable, but often overlooked, areas of any
website that should be tracked.
"Web analytics can provide valuable insights to guide online marketing
efforts, but only if you have the right tools, code and knowledge to
take advantage of the opportunity," said Scott Heimes, Digital River's
senior vice president and CMO. "Attenees will come away from this
webinar with the basics of how to leverage web analytics and align e-
marketing efforts to achieve measurable e-commerce results."
The webinar is open to the public and free of charge. Participation
requires a laptop or desktop computer.
Now for the Feb. 27 session, click http://bit.ly/11KlTHo.
Digital River's free E-Commerce Webinar Series is geared toward
companies searching for new ways to go direct-to-buyer online in order
to monetize their products and accelerate sales across multiple
channels, devices and geographies. For more information about the
series, email firstname.lastname@example.org.
About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud
commerce, builds and manages online businesses for software and game
publishers, consumer electronics manufacturers, distributors, online
retailers and affiliates. Its multi-channel commerce solution, which
supports both direct and indirect sales, is designed to help companies
of all sizes maximize online revenues as well as reduce the costs and
risks of running a global commerce operation. The company's
comprehensive platform offers site development and hosting, order
management, global payments, cloud-based billing, fraud management,
export controls, tax management, physical and digital product
fulfillment, multi-lingual customer service, advanced reporting and
strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with
offices across the U.S., Asia, Europe and South America. For more
details about Digital River, visit the corporate
website, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.
Twitter (News - Alert) Tags: #webinar, #webanalytics
Tweet This: Digital River to host #webinar on 2/27 at 11am CST
about how to use #webanalytics to drive ecommerce sales. Sign up at http://bit.ly/VVdQ4p
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