Industry News from Conferencing

TMCNet:  Mobile Video: The Next Social Trend (Infographic)

[February 15, 2013]

Mobile Video: The Next Social Trend (Infographic)

Toronto, Canada, Feb 15, 2013 (PRWeb.com via COMTEX) -- Uberflip's latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.


Video is becoming a hot social media trend for 2013. Vine, the Twitter-owned app, debuted in January to much excitement and was soon followed by Facebook's release of a similar video recording feature on its iOS app.

"Visual content is a proven tool for marketers," explains Neil Bhapkar, Director of Marketing at Uberflip. "No longer does video just entail creating a 30 second branded spot or a 15 second pre-roll. Instead, marketers also need a video strategy that covers mobile, social media, and any new platforms that emerge." To view the infographic, click here to visit Uberflip's blog.

Key takeaways: -Global video traffic is expected to grow from 16.9 petabytes in 2012 to 45.3 petabytes by 2016 -Mobile video represents 51% of current global mobile data traffic -87% of marketers use video for content marketing campaigns -Video ad spending in the US is projected to go from $2.9 billion in 2012 to $6.3 billion by 2015 Data sources for the infographic include Cisco, comScore and eMarketer.

About Uberflip: Uberflip makes it easy to enhance, share, and track PDF content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flipping solution helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.

Read the full story at http://www.prweb.com/releases/2013/2/prweb10434349.htm PRWeb.com

[ Back To Conferencing Zone's Homepage ]

Newsletter Sign Up
Become a Reseller Partner

Featured White Paper

7 Tips for Great Conferencing Spaces

If you're faced with choosing and implementing your organization's tele- or video-conferencing solution you'll find the seven crucial conferencing tips contained in this paper invaluable.

Featured Webinar

Great Audio Makes Great Video

Today's business communications and workplace collaboration are being transformed from traditional meetings to virtual meetings with new conferencing technologies such as video conferencing or WebRTC. Getting the equipment that enables these types of meetings to work together can be challenging, but your audio shouldn't be. You just want a simple, professional audio solution; one that is intelligible, flexible and interoperable, regardless of the call.

Conferencing Products


The Sound Choice for Conferencing