|[January 25, 2013]
Successful Acquisition for Trellist Marketing and Technology
WILMINGTON, Del. --(Business Wire)--
Trellist® Marketing and Technology has successfully acquired FORTHRIGHT
Consulting® in order to expand its ability to deliver marketing and
technology professional services through flexible outsourced and agency
staffing models. Just 15 months after acquiring the firm, Trellist has
reported a 275% increase in combined sales for Trellist's existing
Resource Management Division and FORTHRIGHT Consulting.
While more than 60% of acquisitions fail, the integration of FORTHRIGHT
Consulting has been a success for everyone involved-beyond the
substantial increase in sales, the combined Resource Management Division
has introduced new professional service offerings to FORTHRIGHT's
clients and additional resource management services to Trellist's
Todd Metzger, principle at FORTHRIGHT Consulting, was appointed the
leader of the combined division and has recently become Partner at
Trellist. "The integration was successful due to the cultural fit and
shared vision of both firms," says Metzger. "And Trellist's
entrepreneurial environment and matrix based operations allow for the
effective integration of like-minded, small and mid-sized firms."
Acquisition of specialty firms, not too far from the firm's core
competency, expands Trellist's service offerings. "This is not an easy
undertaking in today's failing M&A environment, but when done correctly,
acquisitions are an excellent way to build wealth for a company,"
explains David Atadan, Trellist CEO and Founding Partner. "When
considering an acquisition, both firms must have a similar culture and
approach to business. This allows growth without sacrificing either
company in the integration process. It's a win for all."
About Trellist Marketing and Technology
Founded in 1995, Trellist Marketing and Technology is a mid-size
professional services firm with practice areas in Business Strategy,
Marketing & Branding, IT & Application Development, and Education &
eLearning. Trellist offers high-level strategic consulting and tactical
design & development as a full-service agency or a resource management
organization. Headquartered in Wilmington, DE, Trellist works with
global, national and regional clients.
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