FeaturedDate.com to Employ Independent Marketing Associates
Jan 17, 2013 (Close-Up Media via COMTEX) --
Silicon Valley matchmaking start-up FeaturedDate.com announced that it will hire more than one thousand (1,000) independent Marketing Associates to market and promote the services of FeaturedDate.com to millions of singles across the country, according to FeaturedDate CEO, Romella Battle.
According to a release, battle noted that the company is spearheading an aggressive marketing integration plan and is planning to have marketing associates in all (50) states over the next 4 6 months as the company begins to expand its client base. Battle also said that the hiring of thousands of independent marketing associates will play a role as part of the company's "boots on the ground" approach to provide clients with a more personalized approach and to create more enthusiasm and interest around the company's services and brand. She noted that associates will receive ongoing training and support with the chance to earn commissions and bonuses exceeding $40,000 per year.
FeaturedDate.com said the company recently hired former Customer Relations Coordinator, Juliet Kalejta, from API Technologies as its National Marketing Associates Coordinator to launch this effort.
"The company's research shows that serious marriage-minded singles are demanding a more exclusive and personalized matchmaking experience," said Romella Battle, FeaturedDate CEO. According to Battle, online dating has become too impersonal, time consuming and cumbersome for busy people and that traditional "Brick and Mortar" matchmaking agencies with fees ranging from $3,000 - $30,000 or more per year are not affordable for the average person and requires the client to enter into complex contracts.
Anni Powers who is an industry insider, consultant and former Regional Director of Member Services in San Francisco for Table for Six, said, "Singles today have less trust and patience for online dating and a higher demand for personalized services such as pre-date planning and coaching, yet still want the options that an online platform provides. Essentially, more dates in less time. FeaturedDate.com delivers and is a fun and innovative way to bring singles together 'live' so that they can interact personally, without having to wait weeks for their matchmaker to select a date or spend hours of their own time weeding through profiles. This is a great concept!"
According to Battle, the company's trailblazing Chief Executive Officer and founder, "The traditional dating and matchmaking industry needs a shake-up because online matchmaking is here to stay but lacks credibility for serious daters while traditional matchmaking is credible, agencies have failed to integrate technology into the process which could make traditional matchmaking an affordable option for the average person." Battle indicated that FeaturedDate.com has bridged this gap and has introduced a platform to screen and interview potential clients and bring singles together all around the country from a single location through a hosted, online video conferencing platform. Battle indicated that the company filed a business process patent which is currently pending.
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