MobiTV Debuts LTE Broadcast Demo at 2013 International CES
Jan 11, 2013 (Close-Up Media via COMTEX) --
MobiTV, a company focusing on enabling delivery of live and on-demand TV everywhere, will reveal demonstrations of its video streaming application utilizing LTE Broadcast technology enabled by Qualcomm Labs, Inc.'s LTE Broadcast Software Development Kit and Middleware at 2013 International CES.
According to a release, Qualcomm Labs is a subsidiary of Qualcomm Inc. The first video streaming solution to allow mobile network operators (MNOs) to offer both unicast and multicast broadcast capabilities, LTE Broadcast technology allows MNOs to localize when and where content is aired by offering broadcast services that can be turned on and off based on demand. LTE Broadcast technology optimizes network content delivery, making it more efficient than traditional broadcast networks while maintaining a seamless user experience. During the show, attendees will experience a preview of how these new capabilities will shape the future of mobile video streaming.
"In order to keep pace with the content demands imposed by today's connected device paradigm, you need a highly efficient, scalable, one-to-many broadcast solution," said Charlie Nooney, chairman and CEO at MobiTV. "By leveraging Qualcomm Labs' LTE Broadcast Middleware and SDK, MobiTV's LTE Broadcast application, will transform the way networks can deliver live TV to mobile devices by marrying unicast and multicast capabilities to create a dynamic and personalized content experience optimized for high concurrency events."
The high volume of mobile usage at CES, the company said, makes it the ideal setting to demonstrate MobiTV LTE Broadcast capabilities by simulating network needs during major events or in highly trafficked areas. The show also provides a backdrop for getting a first-hand look at the way the mobility of users and devices have created a technology landscape driven by a need for constant interconnectivity.
"Qualcomm Labs' LTE Broadcast Middleware and SDK enables companies, like MobiTV, to develop applications that efficiently and seamlessly deliver network content, which is critical in today's mobile society where consumers demand content anytime, anywhere," said Mazen Chmaytelli, senior director of business development for Qualcomm Labs. "Qualcomm Labs is proud to be working with MobiTV to bring this advanced solution to market and looks forward to further expanding the LTE broadcast ecosystem to provide services for the connected world."
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