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JumperCut(TM)? Launches Collaborative Video Platform
PORTLAND, OR, Jan 10, 2013 (MARKETWIRE via COMTEX) --
JumperCutâ ¢, a collaborative video platform that provides consumers
and businesses with a new way of creating compelling crowdsourced
videos, is pleased to announce that it has launched the JumperCutâ ¢
mobile application for creating collaborative videos with others. The
free app is available for immediate download via the iTunes App Store
(http://bit.ly/VE6q1N).
"Whether it's for something as casual and fun as making a movie with
your friends, or competing with others across the globe to be part of
a viral video, JumperCut is the first platform for making
collaborative movies together," said Philip Marshall, Co-Founder and
CEO of JumperCut. "JumperCut is also a great platform for businesses
to reach out to their users, viewers and customers with challenges to
participate in crowdsourced videos together. These early movers
understand the power of having their biggest fans help spread their
message and raise the visibility of their brand and their products on
social media."
Unlike the growing number of social video applications that only
allow users to add filters to their own videos, JumperCut creates a
vibrant collaborative and social video workspace for multiple users
using their mobile devices. Creators can outline simple instructions
or elaborate screenplays, and even invite specific people to take
part. Participants upload their takes and then the competitive part
of the app takes over -- users work to be part of the most popular
sequences, or JumperCuts, which they can share on Facebook, YouTube,
or by email. As the number of participants grows, the possible
combinations explode and only the best quality works rise to the top.
And by generating fun and creative crowdsourced videos, and offering
up prizes for users who make the most popular JumperCuts, businesses
excite their own customers to take part. At a time when reaching
customers is becoming more difficult due to the crowded media market
and shortened attention spans, producing compelling video is
increasingly valuable. According to a recent comScore study,
consumer-sourced product videos were more effective in communicating
key messages than professionally-sourced videos.
After users download the free JumperCut app, initially available for
iPhone and iPad, users can get started creating projects and
uploading videos with their friends in no time. JumperCut is at the
convergence of social media, mobile video and collaboration
technology. Gartner reports that phones with video capabilities will
eclipse 1 billion users worldwide in 2013, and by 2016 these devices
will drive 310 billion application downloads and $74 billion in
revenue. According to mobile app analytics firm Flurry, video
consumption through mobile apps increased by over 50 percent in 2012
alone.
About JumperCut
JumperCut is collaborative video. It enables consumers and businesses
to challenge others to create fun and inspiring videos together and
then share them on social media. The result is a social video
ecosystem where people crowdsource engaging content and even compete
to be part of the most popular JumperCuts. JumperCut - Create.
Collaborate. Compete.
For more information go to http://www.jumpercut.com, where you'll
also find a JumperCut video of how to use the application. Based in
Portland, OR, JumperCut was founded by Philip Marshall, a pioneer in
consumer health care technology who helped to create WebMD Health
Services, and Pooya Ghiaseddin, an expert in mobile and web-based
user experience and gaming theory.
For More Information Contact:
Philip Marshall
(503) 701-7528
information@jumpercut.com
SOURCE: JumperCut
mailto:information@jumpercut.com
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